wide angle
Ram-bunctious with Output
The auto industry, it's fair to say, rarely does anything in a small fashion. So when Ram
Trucks decided to celebrate its Ram 1500 winning back-to-back Truck of the Year honors
from Motor Trend magazine, it opted for this towering 145 x 155-foot building wrap on the
side of its Chrysler Group headquarters in Auburn Hills, Michigan. Featuring the front end of
a Ram 1500 barreling across a truss bridge, the image was designed by The Richards Group,
Ram Trucks' ad agency. Rochester Hills, Michigan-based i.M. Branded (imbranded.com) produced the graphics using its HP Latex 850 printer, outputting onto Clear Focus perforated
window film 65/35. i.M. Branded also installed the building wrap over a four-day period.
6
THE BIG PICTURE May 2014
http://www.imbranded.com
Table of Contents for the Digital Edition of The Big Picture - May 2014