The Big Picture - August 2014 - (Page 16)
Pack
It Up
How wide-format digital
printers are finding their place
in the packaging world.
By Mike Antoniak
Since its earliest days, digital printing has always seemed a
logical solution for producing one-off packaging mock-ups
and prototypes. The instant set-up, easy revision, and quick
turnaround has equipped designers and marketers with
an affordable way to review and refine packaging concepts
before committing to a full production run.
As the quality and speed of wide-format presses have
improved and the range of media has expanded, those same
benefits have helped establish digital as a short-run solution.
Small businesses that could not use or afford a largevolume order of cartons or bags can now order packaging
in the exact quantities needed. Larger companies, too, are
starting to discover how to tap digital's short-run capabilities to test new design concepts in stores, or produce custom packaging for specific markets or seasonal promotions.
These early rumblings could be the sign of a coming
trend. As more consumer product manufacturers understand digital printing's benefits and applications in packaging, their suppliers will increasingly push these print
services, which means that digital printing will play a more
certain role in how products of all types are packaged and
presented, wherever the customer encounters them.
Building the case for digitally printed packaging
Heritage Paper has witnessed accelerated demand from
clients who have discovered multiple advantages to
digital printing. "We're starting to see some large-scale
adoption by some of the major brands we serve," says
Michael Musgrave.
16
THE BIG PICTURE August 2014
If large-format digital has a future in production-length
package printing, Heritage Paper (heritagepaper.com) is
helping to build the case. Located in Livermore, California,
the company specializes in the design and manufacture of
corrugated containers.
http://www.kikkomanusa.com
http://www.kikkomanusa.com
http://www.heritagepaper.com
Table of Contents for the Digital Edition of The Big Picture - August 2014
The Big Picture - August 2014
Contents
InSight
Wide Angle
UpFront
Inside Output
Dynamic Signage
Pack It Up
Media Mayhem
Step-by-Step: Float On
R+D
Explorer
The Big Picture - August 2014
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