The Big Picture - August 2014 - (Page 28)
Float On
A standard framed print receives a 'floating' refresh.
By RJ Orr
Though a big part of our business here at bluemedia involves
vehicle graphics and customer-facing advertising, our clients
have increasingly asked us to provide interior décor for
offices and non-public spaces. For these types of jobs, we
wanted to find a way to introduce the graphics with a nice,
finished appearance without being a standard framed print
on the wall. Plus make it an easy install anywhere the client
desired, without being invasive to the building, as well as
simple to update should the theme in the room change.
After some time, the solution that evolved satisfied all our
requirements and was so easy to execute that we started introducing it in temporary and public environments, such as sta28
THE BIG PICTURE August 2014
dium concourses, because it gave a nice third dimension where
we might have simply used murals before. By using a simple
piece of Gatorfoam and a custom museum-mount (or French
cleat) we're now able to place an image off the wall about an
inch, and, with the help of the shadows it usually casts, give
the impression that it's floating just in front of the wall.
Our most commonly requested size is 2 x 3 or 4 feet,
but we can accommodate up to 4 x 8-foot graphics. For this
project, we decided to create a graphic for ourselves - to
be hung in the hallway of our office - highlighting a truck
wrap we completed for seven-time AMA Supercross champion Jeremy McGrath, totaling 4.5 x 2.5 feet.
Table of Contents for the Digital Edition of The Big Picture - August 2014
The Big Picture - August 2014
Contents
InSight
Wide Angle
UpFront
Inside Output
Dynamic Signage
Pack It Up
Media Mayhem
Step-by-Step: Float On
R+D
Explorer
The Big Picture - August 2014
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