Big Picture - March 2015 - (Page 24)
ISA PREVIEW
Internet
of Places
Gear up for 2015's ISA International
Sign Expo, where you can discover
a world beyond printed signage as
educational sessions highlight
customer-experience design and
the digitization of everyday life.
BIG PICTURE
March 2015
BY EILEEN FRITSCH
24
T
o keep up with trends and technologies that will
irrevocably alter the sign business, attend ISA
International Sign Expo 2015 at the Mandalay Bay
Convention Center in Las Vegas. The expo runs Thursday
through Saturday, April 9-11. Educational programs begin
Wednesday, April 8, with Dynamic Digital Signage Day and
continue Thursday and Friday, April 9 and 10.
At the show, you'll find innovations for profitably operating
your sign or graphics business today. The educational sessions
will prepare you to serve the sign business clients of tomorrow.
Bridging Graphics
and the Digital Realm
At Sign Expo last year, members of the Society of Experiential
Graphic Design (SEGD) described how brand owners,
healthcare centers, and museums are combining printed
graphics with digital displays and other technologies for
immersive brand storytelling. The designers explained that a
consumer's interaction with a brand may start on a website or
mobile app, but it continues every time people visit the brand's
stores or participate in its events.
Table of Contents for the Digital Edition of Big Picture - March 2015
Big Picture - March 2015
Contents
Insight
Wide Angle
Upfront
Inside Output
Business & Management
Make It Pop
Internet of Places: ISA Preview
Behind the Silver Screen
R+D
Job Log
Big Picture - March 2015
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