Big Picture - March 2015 - (Page 26)
Behind the
BIG PICTURE
March 2015
SILVER
26
SCREEN
YCD Multimedia teams
with Coca-Cola to showcase
dynamic signage in the cinema.
BY ADRIENNE PALMER
G
oing to the movies is a treat for everyone, no
matter the age, with big-screen entertainment,
snacks, soft drinks, and previews to entice us to
come back for more. But the time you spend
standing in the ticketing line to purchase the
weekend box office hit, waiting for your popcorn to be
lathered in butter, and walking the hallway to find your theater
is a selling point for the cinema complex.
CineEurope, an annual tradeshow for major, regional, and
independent cinema exhibitors, was held in Barcelona, Spain,
June 17-19, 2014. And YCD Multimedia (ycdmultimedia.com),
a global provider of advanced digital signage software,
partnered with Coca-Cola (CineEurope 2014's main sponsor),
Littlebit Technology, NEC Display Solutions, and Intel to
create the Coca-Cola lounge, a "booth" showcasing a range of
digital signage displays for movie theaters.
Close to 50 screens were provided by co-sponsor NEC
Display Solutions and were used to provide dynamic digital
signage for box office ticketing, concessions, future film
promos, and more. Most of the screens measured 46 to 55
inches wide, while one 84-inch screen was the centerpiece of
the Coca Cola "bar."
To make those screens dynamic, YCD Multimedia utilized
its C-Nario Messenger, a digital signage display platform that
allows users to design, schedule, distribute, and manage
dynamic content. Once the content is delivered to the
predetermined destination, the screen begins to play the
intended images and text.
http://www.ycdmultimedia.com
Table of Contents for the Digital Edition of Big Picture - March 2015
Big Picture - March 2015
Contents
Insight
Wide Angle
Upfront
Inside Output
Business & Management
Make It Pop
Internet of Places: ISA Preview
Behind the Silver Screen
R+D
Job Log
Big Picture - March 2015
https://www.nxtbook.com/nxtbooks/STMG/bp_202010
https://www.nxtbook.com/nxtbooks/STMG/bp_202009
https://www.nxtbook.com/nxtbooks/STMG/bp_202008
https://www.nxtbook.com/nxtbooks/STMG/bp_20200607
https://www.nxtbook.com/nxtbooks/STMG/bp_202005
https://www.nxtbook.com/nxtbooks/STMG/bp_202004
https://www.nxtbook.com/nxtbooks/STMG/bp_202003
https://www.nxtbook.com/nxtbooks/STMG/bp_20200102
https://www.nxtbook.com/nxtbooks/STMG/bp_20191112
https://www.nxtbook.com/nxtbooks/STMG/bp_201910
https://www.nxtbook.com/nxtbooks/STMG/bp_201909
https://www.nxtbook.com/nxtbooks/STMG/bp_201908
https://www.nxtbook.com/nxtbooks/STMG/bp_20190607
https://www.nxtbook.com/nxtbooks/STMG/bp_201905
https://www.nxtbook.com/nxtbooks/STMG/bp_201904
https://www.nxtbook.com/nxtbooks/STMG/bp_201903
https://www.nxtbook.com/nxtbooks/STMG/bp_20190102
https://www.nxtbook.com/nxtbooks/STMG/bp_20181112
https://www.nxtbook.com/nxtbooks/STMG/bp_201810
https://www.nxtbook.com/nxtbooks/STMG/bp_201809
https://www.nxtbook.com/nxtbooks/STMG/bp_201808
https://www.nxtbook.com/nxtbooks/STMG/bp_20180607
https://www.nxtbook.com/nxtbooks/STMG/bp_201805
https://www.nxtbook.com/nxtbooks/STMG/bp_201804
https://www.nxtbook.com/nxtbooks/STMG/bp_201803
https://www.nxtbook.com/nxtbooks/STMG/bp_20180102
https://www.nxtbook.com/nxtbooks/STMG/bp_20171112
https://www.nxtbook.com/nxtbooks/STMG/bp_201710
https://www.nxtbook.com/nxtbooks/STMG/bp_201709
https://www.nxtbook.com/nxtbooks/STMG/bp_201708
https://www.nxtbook.com/nxtbooks/STMG/bp_20170607
https://www.nxtbook.com/nxtbooks/STMG/bp_201705
https://www.nxtbook.com/nxtbooks/STMG/bp_201704
https://www.nxtbook.com/nxtbooks/STMG/bp_201703
https://www.nxtbook.com/nxtbooks/STMG/bp_20170102
https://www.nxtbook.com/nxtbooks/STMG/bp_20161112
https://www.nxtbook.com/nxtbooks/STMG/bp_201610
https://www.nxtbook.com/nxtbooks/STMG/bp_201609
https://www.nxtbook.com/nxtbooks/STMG/bp_201608
https://www.nxtbook.com/nxtbooks/STMG/bp_20160607
https://www.nxtbook.com/nxtbooks/STMG/bp_201605
https://www.nxtbook.com/nxtbooks/STMG/bp_201604
https://www.nxtbook.com/nxtbooks/STMG/bp_201603
https://www.nxtbook.com/nxtbooks/STMG/bp_20160102
https://www.nxtbook.com/nxtbooks/STMG/bp_20151112
https://www.nxtbook.com/nxtbooks/STMG/bp_201510
https://www.nxtbook.com/nxtbooks/STMG/bp_201509
https://www.nxtbook.com/nxtbooks/STMG/bp_201508
https://www.nxtbook.com/nxtbooks/STMG/bp_20150607
https://www.nxtbook.com/nxtbooks/STMG/bp_201505
https://www.nxtbook.com/nxtbooks/STMG/bp_201504
https://www.nxtbook.com/nxtbooks/STMG/bp_201503
https://www.nxtbook.com/nxtbooks/STMG/bp_20150102
https://www.nxtbook.com/nxtbooks/STMG/bp_201411
https://www.nxtbook.com/nxtbooks/STMG/bp_201410
https://www.nxtbook.com/nxtbooks/STMG/bp_201409
https://www.nxtbook.com/nxtbooks/STMG/bp_201408
https://www.nxtbook.com/nxtbooks/STMG/bp_20140607
https://www.nxtbook.com/nxtbooks/STMG/bp_201405
https://www.nxtbook.com/nxtbooks/STMG/bp_201404
https://www.nxtbook.com/nxtbooks/STMG/bp_201403
https://www.nxtbook.com/nxtbooks/STMG/bp_20140102
https://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_201311
https://www.nxtbook.com/nxtbooks/STMG/bp_201310
https://www.nxtbook.com/nxtbooks/STMG/bp_201309
https://www.nxtbook.com/nxtbooks/STMG/bp_201308
https://www.nxtbook.com/nxtbooks/STMG/bp_201306
https://www.nxtbook.com/nxtbooks/STMG/bp_201305
https://www.nxtbook.com/nxtbooks/STMG/bp_201304
https://www.nxtbook.com/nxtbooks/STMG/bp_201303
https://www.nxtbook.com/nxtbooks/STMG/bp_20130102
https://www.nxtbook.com/nxtbooks/STMG/bp_20121112
https://www.nxtbook.com/nxtbooks/STMG/bp_201210
https://www.nxtbook.com/nxtbooks/STMG/bp_201209
https://www.nxtbook.com/nxtbooks/STMG/bp_201208
https://www.nxtbook.com/nxtbooks/STMG/bp_201207
https://www.nxtbook.com/nxtbooks/STMG/bp_201206
https://www.nxtbook.com/nxtbooks/STMG/bp_201205
https://www.nxtbook.com/nxtbooks/STMG/bp_201204
https://www.nxtbook.com/nxtbooks/STMG/bp_201203
https://www.nxtbookmedia.com