Big Picture - November/December 2015 - (Page 24)
Creative Awakening
What's new, what's noteworthy, and what's next as wallcoverings
are reimagined in hip ways that go far beyond marketing and branding.
o designers, an empty wall is like a big, blank
canvas. It's just waiting to be decorated with images
that solve site-specific design challenges. Whether
clients want to set a certain mood in retail, inspire
collaboration in a conference room, or cover unsightly cracks
in an aging home, today's decorative designs are grabbing
everyone's attention, as retailers and brand marketers learn
that well-designed, unbranded wallcoverings can make a
space feel more inviting and evoke an emotional response.
Artists, photographers, designers, and their clients now know
Student deSignS
BIG PICTURE
November/December 2015
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that custom wallcoverings can be way cooler than the fussy
floral patterns in grandma's parlor.
Because wallcoverings no longer have to be designed for
mass-market appeal or the limitations of rotary screen
presses, designers are free to experiment. Online, you can buy
everything from black-light poster wallpaper to Andy
Warhol-inspired prints. Chicago-based Kasia Kay Art Projects'
(kasiakaygallery.com) Fine Art Wallpapers line features
wallpapers designed by artists around the world. On the
Houzz website for interior design enthusiasts, Kasia Kay
emphasizes her mission to "provide an opportunity to own a
piece of art that is more affordable than original artwork by
the same collectible artist."
At Flavor Paper (flavorpaper.com), designs span the
spectrum from funky or geometric to floral and traditional.
On their website, Flavor Paper tells designers, "We want to
put an end to the expression 'If walls could talk' and finally
give them the voice they've been wanting."
Consumers See What's Possible
The designs above were created by students in the new Surface Imaging program in the
Kanbar College of Design, Engineering, and Commerce at Philadelphia University.
A few years ago, consumers started seeing photo murals and
artsy graphics in hotel rooms, stores, and restaurants. Media
sites such as Pinterest, Houzz, Instagram, and HGTV.com are
making it faster and easier for consumers to experiment with
temporary fabric murals or decorative wall decals before
commissioning a professional.
http://www.kasiakaygallery.com
http://www.flavorpaper.com
http://www.HGTV.com
Table of Contents for the Digital Edition of Big Picture - November/December 2015
Big Picture - November/December 2015
Contents
Insight
Wide Angle
Upfront
Dynamic Display
Ready to Ride
You Ask, We Answer
Wallcoverings’ Creative Awakening
R+D
Big Picture - November/December 2015
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