Big Picture - March 2016 - (Page 18)
Challenge Accepted
BIG PICTURE
March 2016
Being a successful print service provider requires more than the ability to run a piece of material
through a machine. From raw talent and creativity to the tried-and-true referral of a happy customer
to an effective online presence (for what it's worth, Big Picture discovered all four of these projects
via social media), these print shops demonstrate that it takes a variety of skills and strategies to
attract and conquer a tough job. But the one thing they all have in common is the willingness and
preparation to tackle whatever is thrown at them, no matter the size, scope, or style.
18
'Props' for the Printers
SNOOP DOGG'S IMAGINATION RUNS WILD WITH 17 WALL MURALS FROM GAMUT MEDIA.
When Phillip Yu started Gamut Media (Brea, California,
gamutmedia.net) in his parents' garage in 2009 with a
Roland inkjet printer, a couple of PCs, and a friend, he
never imagined he'd be producing 10,000 square feet of
graphics for Snoop Dogg's private recording studio just
six years later.
The job of a lifetime began when the contractor working
on a local tattoo parlor saw Gamut's custom print work on the
shop's walls. He also happened to be working on the renovation for the rap icon's 30,000-square-foot domain and thought
Gamut could be a perfect fit.
Soon the shop was designing and installing a custom UCLA
mural for Snoop's son, who had been offered a spot on UCLA's
football team and has his own personal room in the complex.
"We put that up and they loved it, and they just kept
wanting more and more wall murals," says Yu. "More and
more" eventually translated into 17 murals, earning Gamut an
SGIA Golden Image award, countless celebrity sightings, and
the approval of one of rap's most legendary figures.
"For [Snoop] to say he loved our work, to say, 'You guys
are amazing,' giving us props - it was the best thing in the
world," Yu says.
http://www.gamutmedia.net
Table of Contents for the Digital Edition of Big Picture - March 2016
Big Picture - March 2016
Contents
Challenge Accept
The Power and the Glory
Insight
Dynamic Signage
Wide Angle
Upfront
R+D
Big Picture - March 2016
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