Big Picture - August 2016 - (Page 2)

insight Carrying the Torch T he every-four-year, not-to-be-missed world event is here, and I'm not talking about drupa. Viewers around the globe will be glued to their TVs for most of August as they watch the best athletes alive compete in the 31st Olympic Games. These competitors have trained for years, perhaps their whole lives, just for a spot at Rio 2016. And in order to get there, preparation and readiness are key. Sprinters aren't only racing down the track; they're practicing their high knees, butt kicks, and squats. Rowers aren't just moving their oars in repetitive motions through water; they're lifting dead weights and perfecting their lunges. And gymnasts aren't just performing routines; they're using their own body weight for strength training with planks, leg lifts, and bicycle crunches. And it's not just about the physical workout. There are meal plans created by nutritionists, an adequate sleep schedule, and positive mental health. Plus, the intense drive to succeed. And we, as spectators, only see the final product: the final race, the fi nal second, the final landing. In order to excel at one thing, you have to build from everything else. These behind-the-scenes regimens are what make the athletes who they are on game day. The art of running a successful printing business involves the same dedication to detail. So, what are you doing within the walls of your shop that your clients will never see? Your customers may never realize how innovative it is to print on textiles; they may never appreciate your rock-solid business relationships; they may never understand what it means to automate your prepress workflow. But they will come back to you because your graphics are vibrant, your turnaround is lightning fast, and your sales team knows what print buyers need before they do. And the hard work it takes to succeed doesn't stop when the games are over. Michael Phelps is the most decorated Olympian of all time, yet he isn't satisfied. He's competing in Rio because 22 medals aren't enough for him and he's coming back for more. What's your shop's next milestone? Vehicle wraps may bring home the gold today, but are you also providing textiles, signage, displays, even 3D printing? What about design work, kitting, and installation? Continue going above and beyond for your customers by perfecting those behind-the-scenes, inner workings of your company and keeping up with trending applications. By using your talent to set you apart, you're already well on your way to first place. bigpicture.net EDITORIAL Adrienne Palmer Managing Editor adrienne.palmer@stmediagroup.com Kiersten Wones Assistant Editor kiersten.wones@stmediagroup.com Kathleen DeZarn Art Director kathy.dezarn@stmediagroup.com Marty McGhie, Craig Miller, Beth Osborne Columnists Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board SALES Murray Kasmenn Senior VP/Group Publisher 770/578-2577 murray.kasmenn@stmediagroup.com Lou Arneberg Senior Market Strategist East and Midwest US, E Canada 800/654-5169 lou.arneberg@stmediagroup.com Jim Karwowski Senior Market Strategist West and South US, W Canada, Europe, Asia 630/474-4038 jim.karwowski@stmediagroup.com Karen Jones Senior Market Strategist GA, NC, SC, Classiﬁeds 843/697-3802 karen.jones@stmediagroup.com Linda Volz Production Supervisor linda.volz@stmediagroup.com Tedd Swormstedt President August 2016 Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media BIG PICTURE SUBSCRIPTION SERVICES 2 BY ADRIENNE PALMER, Managing Editor BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualiﬁed individuals. Annual rate for subscriptions to non-qualiﬁed individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing oﬃces. POSTMASTER: Send address changes to: Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Big Picture, P.O. Box 1060, Skokie, IL 60076. 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Table of Contents for the Digital Edition of Big Picture - August 2016

Big Picture - August 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
Dynamic Signage
Touching the Future of Print
How I Got the Job: Sino Tour
RIP It, RIP It Good
R+D
Job Log

Big Picture - August 2016