Big Picture - September 2016 - 2

insight Breaking the Mold I began working for Big Picture magazine in 2012 as assistant editor. As an aspiring journalist fresh out of college, I pounced on the opportunity to work for an award-winning, international publication based in Cincinnati, only an hour from my hometown of Dayton, Ohio. Did I know what "wide format" meant? Nope. Did I know what digital printing was? Not a clue. Had I seen a vehicle wrap? Yes, but I had no idea the amount of material, equipment, and skill that went into printing and installing one. At my first tradeshow (ISA Expo 2013 in Las Vegas), a few months into the gig, my lack of insight was still apparent. To say I was overwhelmed, intimidated, and lost is an understatement. Honestly, who wouldn't be, surrounded by massive, unfamiliar machines, blinding LEDs, and the slight scent of solvent for the first time? But what I really noticed, as a 22-year-old woman, was the scarcity of female attendees and exhibitors (and no, the "booth babes," an outdated term that implies women are there just to turn heads, don't count). After almost four years attending tradeshows, customer events, and annual meetings, plus interviews, shop tours, and day-to-day interactions with our readers, I can say my perception has changed. There are women in print, and the quantity, while not insignificant, is far surpassed by the quality. You'll see that in our fi rst-annual Women in Print Awards, where we highlight six female leaders in the digital print industry who embody our current marketplace and the exciting future it promises. What you won't see are the myriad of nominations we received these past few months. Our group of judges was impressed by each and every nomination - and so was I. We saw innovators, mentors, volunteers, ambassadors, designers, and dynamic businesswomen. We saw strength, determination, creativity, and drive. It was a difficult few days of judging to say the least. But it was also empowering and refreshing. One of our winners (meet them all beginning on page 19), Elaine Scrima, sums up my feelings for the digital print world perfectly: "When I began in this industry 21 years ago, I never even knew this world existed. Now I can't even envision myself doing anything else." Neither can I. bigpicture.net EDITORIAL Adrienne Palmer Managing Editor adrienne.palmer@stmediagroup.com Kiersten Wones Assistant Editor kiersten.wones@stmediagroup.com Kathleen DeZarn Art Director kathy.dezarn@stmediagroup.com Marty McGhie, Craig Miller, Beth Osborne Columnists Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board SALES Murray Kasmenn Senior VP/Group Publisher 770/578-2577 murray.kasmenn@stmediagroup.com Lou Arneberg Senior Market Strategist East and Midwest US, E Canada 800/654-5169 lou.arneberg@stmediagroup.com Jim Karwowski Senior Market Strategist West and South US, W Canada, Europe, Asia 630/474-4038 jim.karwowski@stmediagroup.com Karen Jones Senior Market Strategist GA, NC, SC, Classiﬁeds 843/697-3802 karen.jones@stmediagroup.com Linda Volz Production Supervisor linda.volz@stmediagroup.com September 2016 Tedd Swormstedt President Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media BIG PICTURE SUBSCRIPTION SERVICES 2 BY ADRIENNE PALMER, Managing Editor BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualiﬁed individuals. Annual rate for subscriptions to non-qualiﬁed individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing oﬃces. POSTMASTER: Send address changes to: Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Big Picture, P.O. Box 1060, Skokie, IL 60076. (847) 763-4938, tbp@halldata.com bigpicture.net/subscribe bigpicture.net/renew 11262 Cornell Park Drive Cincinnati, OH 45242 tel (513) 421-2050 http://www.bigpicture.net http://www.bigpicture.net/subscribe http://www.bigpicture.net/renew

Table of Contents for the Digital Edition of Big Picture - September 2016