DIANA HERRER A
PRESIDENT
BIG PICTURE
September 2016
AP IMAGING | MIAMI
22
Industry innovations: Pushes for efficiency and conservation
of natural resources; emphasizes cross-training
Philanthropy: Chair of National Association of Women
Business Owners
Leadership roles: Climbed from answering the phones to
owning the company; emphasizes staff mentorship
WHAT ARE THE CURRENT CHALLENGES
FACING WOMEN IN PRINT?
Print is facing challenges that I don't believe to be gender
specific. I never saw myself as a woman in print or think
comparatively as to what a man in my position could or
would do. I am very passionate about what I do, and I enjoy
working hard but smart. This is an industry that is constantly
changing and that is one of the aspects I like the most. Some
women may be challenged with achieving their idea of a
work/life balance being that this is such a demanding and
disruptive industry.
WHAT WOULD YOU SAY TO A YOUNG WOMAN
WHO IS INTERESTED IN WORKING IN THE
PRINTING INDUSTRY?
This is a fascinating and exhilarating industry to work in and it
is only getting more interesting as time passes. Off the bat, I'd
caution that this industry takes courage and there is no
substitute or shortcut for hard work, but nothing is as rewarding as earning your success and a good reputation. Now, more
than ever, you have to be willing to stay ahead of the trend,
think big - audacious, in fact - and show up to win every day.
About three years ago, my daughter joined the industry, and
the spark in her eyes speaks a thousand words.
Table of Contents for the Digital Edition of Big Picture - September 2016