Big Picture - September 2016 - 30
EL AINE SCRIMA
VP OF OPERATIONS
G S P M A R K E T I N G T E C H N O LO G I E S | C L E A R WAT E R , F LO R I D A
Industry innovations: Took GSP from an almost-bankrupt
P-O-P display company with old-school tech to cutting-edge
inkjet digital PSP delivering 60,000 kits per month
Philanthropy: Krewe of Cavaliers member (supports Multiple
Sclerosis Society, Children's Home of Tampa, Children's AIDS
Foundation); supports Tampa AIDS network
BIG PICTURE
September 2016
Leadership roles: Oversees 400 employees across three
facilities producing more than one million sign components
per month
30
WHAT ARE THE CURRENT CHALLENGES
FACING WOMEN IN PRINT?
This question was really very thought-provoking, and I am
sure it means something different to each person based on the
experiences they have encountered throughout their career. I
think the issues that faced women in print 10, 20, and even 30
years ago are still there, but what has changed is that
opportunities now exist with more frequency to overcome
them. The obstacles, while not removed, are smaller.
I think the wage gap is closing. Women are being considered for and getting positions that they never would have been
considered for in the past. Technology has allowed women to
be even more competitive, and we have seen a shift away
from the physicality of many positions.
I honestly think the biggest challenge facing women
in print is overcoming the confidence gap. You know you are
good enough to be there; you have the same or better
credentials as the next person, but there is still some
self-doubt.
I feel fortunate that GSP has always had strong women in
leadership roles, and so many of the above challenges that
others may have faced, I really didn't.
WHAT WOULD YOU SAY TO A YOUNG WOMAN
WHO IS INTERESTED IN WORKING IN THE
PRINTING INDUSTRY?
This is one of the most all-encompassing, ever-evolving
industries there is. No two days are alike. There are things we
touch and see in our everyday lives that in some way, shape,
or form, were produced or involved in our industry.
When we open a candy bar or Gatorade, unwrap a sub
sandwich, read a magazine, see ads on the subway or on a
billboard, all the labels, the packaging, the P-O-P signage, the
digital displays, the marketing materials come from our
industry. Whether you want to be part of the industry that produces those things or the industry that makes the equipment
that produces them, there is something for everyone.
When I began in this industry 21 years ago, I never even
knew this world existed. Now I can't even envision myself
doing anything else. When you look at the advancements that
have been made over the past 20 years, I can't wait to see
what the next 20 bring. The opportunities are endless for
enterprising and talented young women!
Table of Contents for the Digital Edition of Big Picture - September 2016
Big Picture - September 2016
Contents
Insight
Wide Angle
Upfront
Inside Output
The Women in Print Awards
History in the Making
P-O-P Culture: Success in the Changing Retail Landscape
R+D
Explorer
Big Picture - September 2016 - Big Picture - September 2016
Big Picture - September 2016 - Cover2
Big Picture - September 2016 - Contents
Big Picture - September 2016 - Insight
Big Picture - September 2016 - 3
Big Picture - September 2016 - 4
Big Picture - September 2016 - 5
Big Picture - September 2016 - 6
Big Picture - September 2016 - 7
Big Picture - September 2016 - Wide Angle
Big Picture - September 2016 - 9
Big Picture - September 2016 - Upfront
Big Picture - September 2016 - 11
Big Picture - September 2016 - 12
Big Picture - September 2016 - 13
Big Picture - September 2016 - 14
Big Picture - September 2016 - 15
Big Picture - September 2016 - Inside Output
Big Picture - September 2016 - 17
Big Picture - September 2016 - 18
Big Picture - September 2016 - The Women in Print Awards
Big Picture - September 2016 - 20
Big Picture - September 2016 - 21
Big Picture - September 2016 - 22
Big Picture - September 2016 - 23
Big Picture - September 2016 - 24
Big Picture - September 2016 - 25
Big Picture - September 2016 - 26
Big Picture - September 2016 - 27
Big Picture - September 2016 - 28
Big Picture - September 2016 - 29
Big Picture - September 2016 - 30
Big Picture - September 2016 - 31
Big Picture - September 2016 - 32
Big Picture - September 2016 - 33
Big Picture - September 2016 - History in the Making
Big Picture - September 2016 - 35
Big Picture - September 2016 - 36
Big Picture - September 2016 - 37
Big Picture - September 2016 - 38
Big Picture - September 2016 - 39
Big Picture - September 2016 - 40
Big Picture - September 2016 - 41
Big Picture - September 2016 - 42
Big Picture - September 2016 - 43
Big Picture - September 2016 - P-O-P Culture: Success in the Changing Retail Landscape
Big Picture - September 2016 - 45
Big Picture - September 2016 - 46
Big Picture - September 2016 - R+D
Big Picture - September 2016 - 48
Big Picture - September 2016 - 49
Big Picture - September 2016 - 50
Big Picture - September 2016 - 51
Big Picture - September 2016 - Explorer
Big Picture - September 2016 - Cover3
Big Picture - September 2016 - Cover4
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