Big Picture - September 2016 - 34
HISTORY
IN THE MAKING
The 2016 OBIE Awards prove there's
opportunity in OOH.
T
BY A DR IE NNE PA LME R
he face of out-of-home (OOH) advertising is
constantly changing. When the OBIE Awards -
named after the ancient Egyptian Obelisk, a tall
stone structure that was used to publicize laws
and treaties, and possibly the first form of
advertising - began 74 years ago, it's safe to say full bus wraps
and digital billboards were not among the winners.
As the Outdoor Advertising Association of America says on
its website, "OOH's versatile formats offer 'blank canvas'
creative potential to break through the clutter and hold people's
attention, wherever they work, shop, travel, and play," from
vehicle and building wraps to floor graphics and kiosk posters.
And, according to the research report "Global Digital OOH
Advertising Marketing 2016-2020," released by Technavio, a
global technology research and advisory company, the global
digital OOH advertising market is expected to grow at a CAGR
of almost 12 percent through 2020.
The report categorizes three major types of the global
digital OOH advertising market: digital billboards, video
advertising, and ambient (news alert) advertising.
Where does your shop fit in this ever-changing OOH
advertising market? Are you moving to the future with
dynamic and interactive signage? Or are digitally printed
billboards just the right niche for your company (because, as
you can see from these awards, they aren't going away)?
Here are some of our favorite OBIE award winners to get
your mind churning on possible OOH applications your shop
can offer. For more award-winning OOH projects, visit
bigpicture.net/OOH-2016.
FIND YOUR PARK
BIG PICTURE
September 2016
Public Service: Silver OBIE | Creative Agency: Grey New York | Advertiser: The National Park Foundation
34
http://www.bigpicture.net/OOH-2016
http://findyourpark.com/
Table of Contents for the Digital Edition of Big Picture - September 2016
Big Picture - September 2016
Contents
Insight
Wide Angle
Upfront
Inside Output
The Women in Print Awards
History in the Making
P-O-P Culture: Success in the Changing Retail Landscape
R+D
Explorer
Big Picture - September 2016 - Big Picture - September 2016
Big Picture - September 2016 - Cover2
Big Picture - September 2016 - Contents
Big Picture - September 2016 - Insight
Big Picture - September 2016 - 3
Big Picture - September 2016 - 4
Big Picture - September 2016 - 5
Big Picture - September 2016 - 6
Big Picture - September 2016 - 7
Big Picture - September 2016 - Wide Angle
Big Picture - September 2016 - 9
Big Picture - September 2016 - Upfront
Big Picture - September 2016 - 11
Big Picture - September 2016 - 12
Big Picture - September 2016 - 13
Big Picture - September 2016 - 14
Big Picture - September 2016 - 15
Big Picture - September 2016 - Inside Output
Big Picture - September 2016 - 17
Big Picture - September 2016 - 18
Big Picture - September 2016 - The Women in Print Awards
Big Picture - September 2016 - 20
Big Picture - September 2016 - 21
Big Picture - September 2016 - 22
Big Picture - September 2016 - 23
Big Picture - September 2016 - 24
Big Picture - September 2016 - 25
Big Picture - September 2016 - 26
Big Picture - September 2016 - 27
Big Picture - September 2016 - 28
Big Picture - September 2016 - 29
Big Picture - September 2016 - 30
Big Picture - September 2016 - 31
Big Picture - September 2016 - 32
Big Picture - September 2016 - 33
Big Picture - September 2016 - History in the Making
Big Picture - September 2016 - 35
Big Picture - September 2016 - 36
Big Picture - September 2016 - 37
Big Picture - September 2016 - 38
Big Picture - September 2016 - 39
Big Picture - September 2016 - 40
Big Picture - September 2016 - 41
Big Picture - September 2016 - 42
Big Picture - September 2016 - 43
Big Picture - September 2016 - P-O-P Culture: Success in the Changing Retail Landscape
Big Picture - September 2016 - 45
Big Picture - September 2016 - 46
Big Picture - September 2016 - R+D
Big Picture - September 2016 - 48
Big Picture - September 2016 - 49
Big Picture - September 2016 - 50
Big Picture - September 2016 - 51
Big Picture - September 2016 - Explorer
Big Picture - September 2016 - Cover3
Big Picture - September 2016 - Cover4
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