Big Picture - October 2016 - 2
insight
Embracing Change
R
ecently, at SGIA Expo 2016, an attendee approached me to congratulate me on my recent
promotion to editor-in-chief. Although we had never met in person, Jim White, president of
Go Graphix, and I go "way back." One of my fi rst assignments at Big Picture was to cover a
basketball wall mural completed by his shop (Jan/Feb 2013 pg. 44). I stood in emotional
shock as I witnessed my time with this brand come full circle, and reveled in the many
industry changes that have arisen since I joined the magazine four years ago.
That same day, I was brought back to 2016's reality and the industry's current state. At a press
conference, one manufacturer led a user panel where three digital print shop representatives shared
their day-to-day workflow challenges, opportunities, and successes. Although it may have appeared to
those around us that Associate Editor Kiersten Wones and I were texting friends at home or Snapchatting each other to pass the time, we were fiercely taking notes on our phones and tweeting quotes, stats,
and images from the meeting. This panel, however, posed a challenge. The three shops were nowhere to
be found in the Twitterverse.
I couldn't help myself and I raised my hand: I had to know why these successful and engaging
industry leaders lacked a social media presence. (This was followed by a number of good-natured jokes at
the millennial generation's expense.) Lack of understanding, lack of time, and lack of interest pretty much
summed up their responses. But I have seen firsthand what social media brings to a business: free
advertising, new (and younger) clients, and a simple way to engage the industry.
That week, Creative Printing's David Leavey joined LinkedIn, and Laurel Graphics' Kevin Ortiz created
a Twitter account. I'd like to think our conversation sparked this, but nonetheless, there was change.
Big Picture has always been on the forefront of change and we want to continue that fluid relationship
where we can learn from our readers. Whether it's helping you create a more social presence to garner
new clients or discussing future applications and technologies like packaging, interiors, and single-pass
printing, we aim to be ahead of the curve.
I'm honored, and excited, to be your new editor-in-chief. I'm here to push our brand forward in today's
growing economy and marketplace, and to continue to work with this community of print service
providers who constantly embrace new technologies, products, applications, and trends. Let's see where
these changes take us.
bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kiersten Wones
Associate Editor
kiersten.wones@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Beth Osborne
Columnists
Rick Bachelder, Kathy Boydstun,
Terry Corman, Scott Crosby,
Brandon Gabriel, Michael Garcia,
Kirk Green, Robert Kissel,
Tina McLaughlin, Craig Miller,
Carmen Rad, Greg Root,
Jared Smith, Mark Taylor
Editorial Advisory Board
SALES
Murray Kasmenn
Senior VP/Group Publisher
770/578-2577
murray.kasmenn@stmediagroup.com
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classifieds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com
Tedd Swormstedt
President
October 2016
Steve Duccilli
Senior VP of Content
Christine Baloga
Audience Development Director
Kari Freudenberger
Director, Online Media
BIG PICTURE
SUBSCRIPTION SERVICES
2
BY ADRIENNE PALMER, Editor-in-Chief
BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals.
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Table of Contents for the Digital Edition of Big Picture - October 2016
Big Picture - October 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
R+D
Explorer
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4
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