Big Picture - May 2017 - 2

insight

Passion Projects

've always loved to write, read, and edit. And I'm quite lucky in this digital day and age - where 140

characters is a news story - to have made a career out of my passion. But the wide-format digital
print industry isn't the only topic where I'm able to put this passion to work. I'm a bit of a foodie and
travel enthusiast in my spare time, and as a freelancer I've been able to monetize those interests
writing for independent restauranteur and adventure travel magazines. Why not do what you love,
and make some money doing it?
James Swanson of Screaming Images does this every day. (You'll read more about him in our annual
Business Pro feature on page 22.) He prints and installs a plethora of the building wraps and event
signage seen on the Vegas Strip, but it's his passions that really get him pumped for his wide-format work.
"The niches we work in are some of my favorite things: sports, bands, festivals, casinos, beer," he says.
"What more could a guy ask for?"
How can you make this happen for your print shop? Are you an avid weekend golfer? What print
opportunities can you offer your local green? Is there an upcoming tournament that may need a dozen
sponsor banners?
Does your head of production attend concerts every weekend at your city's main music hall? Find a
way to print for the venue, and it will give him that extra push (and enthusiasm) to get the job done.
Is your team picking up coffee and doughnuts every Friday from the bakery down the road? Do you
know who prints their ever-changing window graphics? Offer your services to them, and you might even
get some free pastries along the way.
IZA World of Labor reports that happy employees are 10 percent more productive at work. So, search
for those print opportunities where you can capitalize on your, and your employees', passions. You'll not
only have success and increased profit, but you'll also drive excitement and energy within your shop.

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kiersten Wones
Associate Editor
kiersten.wones@stmediagroup.com
Kelsey Johnson
Assistant Editor
kelsey.johnson@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Beth Osborne, Sino Tour
Columnists
Ryan Clark, Terry Corman,
Scott Crosby, Kirk Green,
Kerry King, Robert Kissel,
Craig Miller, Carmen Rad,
Jared Smith, Mark Taylor
Editorial Advisory Board
SALES
Murray Kasmenn
Senior VP/Group Publisher
770/578-2577
murray.kasmenn@stmediagroup.com
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classiﬁeds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

Tedd Swormstedt
President

May 2017

Steve Duccilli
Senior VP of Content
Christine Baloga
Audience Development Director

BY ADRIENNE PALMER
BIG PICTURE

Editor-in-Chief

@Adrienne_BigPic

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