Big Picture - June/July 2017 - 34
a healthy
WRAPPETITE
BY KIERSTEN WONES
Food trucks are certainly the tastiest trend on the block,
but what does it take to wrap one - or 80?
FOOD TRUCKS: They're not your everyday vehicle wrap.
"Not one is ever the same," says Chris Lorich, president of
Streamline Designs (streamlinedesigns.co) in Buffalo, New
York. The shop has installed more than 80 food truck wraps in
just over four years, so it's safe to say, Lorich's an expert.
Streamline got into the business unexpectedly when, after
they'd been open just a few months, a food truck builder in
nearby Rochester reached out.
"We didn't really know what we were getting ourselves
into," Lorich laughs. But that first job was a hit, and soon
Streamline's crew of five brothers was the go-to food truck
squad in town. They built solid relationships with the builder
in Rochester and another in Buffalo; both offer a wrap as part
of their full refurbishing package.
It's a time-consuming, but worthwhile, process. Lorich
says out of all the trucks they've wrapped, only three have
been new vehicles. But time is always of the essence: "These
people are trying to launch their business, and every day we
have the vehicle is a day that they're not out making money."
It takes a full business day just to prep the vehicle,
sanding down corroded areas and painting seams, vents,
bumpers, and wheels. Then comes the wrap itself: Streamline prints on a Roland Soljet Pro 4 XR-640. All of the trucks
pictured were wrapped with 3M Controltac IJ180Cv3 and
laminated with 3M Scotchcal Gloss Overlaminate 8518.
When they're done, Lorich says "they look like they're brandnew vehicles when underneath, they're beat-up 40-year-old
delivery trucks."
BIG PICTURE
June/July 2017
Lomo Lomo
34
The difference in wrapping and hand-painting a truck is
"night and day," Lorich says. "We try to do stuff that you can't
physically paint." This Lomo Lomo truck design is a perfect
example: hand-drawn by the brother of one of the owners,
scanned, photoshopped, and adapted for print so the dragon's
body wraps around the entire vehicle. Streamline also
custom-cut a chalkboard for listing menu items.
http://www.streamlinedesigns.co
Table of Contents for the Digital Edition of Big Picture - June/July 2017
Insight
Extreme Vinyl
Wide Angle
Upfront
R+D
Explorer
Ideas
A Healthy Wrappetite
Contents
Big Picture - June/July 2017 - Cover1
Big Picture - June/July 2017 - Cover2
Big Picture - June/July 2017 - Contents
Big Picture - June/July 2017 - Insight
Big Picture - June/July 2017 - 3
Big Picture - June/July 2017 - Wide Angle
Big Picture - June/July 2017 - 5
Big Picture - June/July 2017 - Upfront
Big Picture - June/July 2017 - 7
Big Picture - June/July 2017 - 8
Big Picture - June/July 2017 - 9
Big Picture - June/July 2017 - 10
Big Picture - June/July 2017 - 11
Big Picture - June/July 2017 - Extreme Vinyl
Big Picture - June/July 2017 - 13
Big Picture - June/July 2017 - Ideas
Big Picture - June/July 2017 - 15
Big Picture - June/July 2017 - 16
Big Picture - June/July 2017 - 17
Big Picture - June/July 2017 - 18
Big Picture - June/July 2017 - 19
Big Picture - June/July 2017 - 20
Big Picture - June/July 2017 - 21
Big Picture - June/July 2017 - 22
Big Picture - June/July 2017 - 23
Big Picture - June/July 2017 - 24
Big Picture - June/July 2017 - 25
Big Picture - June/July 2017 - 26
Big Picture - June/July 2017 - 27
Big Picture - June/July 2017 - 28
Big Picture - June/July 2017 - 29
Big Picture - June/July 2017 - 30
Big Picture - June/July 2017 - 31
Big Picture - June/July 2017 - 32
Big Picture - June/July 2017 - 33
Big Picture - June/July 2017 - A Healthy Wrappetite
Big Picture - June/July 2017 - 35
Big Picture - June/July 2017 - R+D
Big Picture - June/July 2017 - 37
Big Picture - June/July 2017 - 38
Big Picture - June/July 2017 - 39
Big Picture - June/July 2017 - 40
Big Picture - June/July 2017 - 41
Big Picture - June/July 2017 - 42
Big Picture - June/July 2017 - 43
Big Picture - June/July 2017 - Explorer
Big Picture - June/July 2017 - Cover3
Big Picture - June/July 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bp_202010
https://www.nxtbook.com/nxtbooks/STMG/bp_202009
https://www.nxtbook.com/nxtbooks/STMG/bp_202008
https://www.nxtbook.com/nxtbooks/STMG/bp_20200607
https://www.nxtbook.com/nxtbooks/STMG/bp_202005
https://www.nxtbook.com/nxtbooks/STMG/bp_202004
https://www.nxtbook.com/nxtbooks/STMG/bp_202003
https://www.nxtbook.com/nxtbooks/STMG/bp_20200102
https://www.nxtbook.com/nxtbooks/STMG/bp_20191112
https://www.nxtbook.com/nxtbooks/STMG/bp_201910
https://www.nxtbook.com/nxtbooks/STMG/bp_201909
https://www.nxtbook.com/nxtbooks/STMG/bp_201908
https://www.nxtbook.com/nxtbooks/STMG/bp_20190607
https://www.nxtbook.com/nxtbooks/STMG/bp_201905
https://www.nxtbook.com/nxtbooks/STMG/bp_201904
https://www.nxtbook.com/nxtbooks/STMG/bp_201903
https://www.nxtbook.com/nxtbooks/STMG/bp_20190102
https://www.nxtbook.com/nxtbooks/STMG/bp_20181112
https://www.nxtbook.com/nxtbooks/STMG/bp_201810
https://www.nxtbook.com/nxtbooks/STMG/bp_201809
https://www.nxtbook.com/nxtbooks/STMG/bp_201808
https://www.nxtbook.com/nxtbooks/STMG/bp_20180607
https://www.nxtbook.com/nxtbooks/STMG/bp_201805
https://www.nxtbook.com/nxtbooks/STMG/bp_201804
https://www.nxtbook.com/nxtbooks/STMG/bp_201803
https://www.nxtbook.com/nxtbooks/STMG/bp_20180102
https://www.nxtbook.com/nxtbooks/STMG/bp_20171112
https://www.nxtbook.com/nxtbooks/STMG/bp_201710
https://www.nxtbook.com/nxtbooks/STMG/bp_201709
https://www.nxtbook.com/nxtbooks/STMG/bp_201708
https://www.nxtbook.com/nxtbooks/STMG/bp_20170607
https://www.nxtbook.com/nxtbooks/STMG/bp_201705
https://www.nxtbook.com/nxtbooks/STMG/bp_201704
https://www.nxtbook.com/nxtbooks/STMG/bp_201703
https://www.nxtbook.com/nxtbooks/STMG/bp_20170102
https://www.nxtbook.com/nxtbooks/STMG/bp_20161112
https://www.nxtbook.com/nxtbooks/STMG/bp_201610
https://www.nxtbook.com/nxtbooks/STMG/bp_201609
https://www.nxtbook.com/nxtbooks/STMG/bp_201608
https://www.nxtbook.com/nxtbooks/STMG/bp_20160607
https://www.nxtbook.com/nxtbooks/STMG/bp_201605
https://www.nxtbook.com/nxtbooks/STMG/bp_201604
https://www.nxtbook.com/nxtbooks/STMG/bp_201603
https://www.nxtbook.com/nxtbooks/STMG/bp_20160102
https://www.nxtbook.com/nxtbooks/STMG/bp_20151112
https://www.nxtbook.com/nxtbooks/STMG/bp_201510
https://www.nxtbook.com/nxtbooks/STMG/bp_201509
https://www.nxtbook.com/nxtbooks/STMG/bp_201508
https://www.nxtbook.com/nxtbooks/STMG/bp_20150607
https://www.nxtbook.com/nxtbooks/STMG/bp_201505
https://www.nxtbook.com/nxtbooks/STMG/bp_201504
https://www.nxtbook.com/nxtbooks/STMG/bp_201503
https://www.nxtbook.com/nxtbooks/STMG/bp_20150102
https://www.nxtbook.com/nxtbooks/STMG/bp_201411
https://www.nxtbook.com/nxtbooks/STMG/bp_201410
https://www.nxtbook.com/nxtbooks/STMG/bp_201409
https://www.nxtbook.com/nxtbooks/STMG/bp_201408
https://www.nxtbook.com/nxtbooks/STMG/bp_20140607
https://www.nxtbook.com/nxtbooks/STMG/bp_201405
https://www.nxtbook.com/nxtbooks/STMG/bp_201404
https://www.nxtbook.com/nxtbooks/STMG/bp_201403
https://www.nxtbook.com/nxtbooks/STMG/bp_20140102
https://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_201311
https://www.nxtbook.com/nxtbooks/STMG/bp_201310
https://www.nxtbook.com/nxtbooks/STMG/bp_201309
https://www.nxtbook.com/nxtbooks/STMG/bp_201308
https://www.nxtbook.com/nxtbooks/STMG/bp_201306
https://www.nxtbook.com/nxtbooks/STMG/bp_201305
https://www.nxtbook.com/nxtbooks/STMG/bp_201304
https://www.nxtbook.com/nxtbooks/STMG/bp_201303
https://www.nxtbook.com/nxtbooks/STMG/bp_20130102
https://www.nxtbook.com/nxtbooks/STMG/bp_20121112
https://www.nxtbook.com/nxtbooks/STMG/bp_201210
https://www.nxtbook.com/nxtbooks/STMG/bp_201209
https://www.nxtbook.com/nxtbooks/STMG/bp_201208
https://www.nxtbook.com/nxtbooks/STMG/bp_201207
https://www.nxtbook.com/nxtbooks/STMG/bp_201206
https://www.nxtbook.com/nxtbooks/STMG/bp_201205
https://www.nxtbook.com/nxtbooks/STMG/bp_201204
https://www.nxtbook.com/nxtbooks/STMG/bp_201203
https://www.nxtbookmedia.com