Big Picture - June/July 2017 - 8

upfront global edition

EVENT COVERAGE FROM AROUND THE WORLD

EskoWorld 2017: What's New?

2017 SGIA EXPO
REGISTRATION
OPENS

Five hundred-plus Esko users, partners, and media gathered in sunny Charlotte,
North Carolina, in May for two-and-a-half days of hands-on workshops, in-depth
product roadmaps, and a visit to the NASCAR Hall of Fame.

Key snapshots included:
* Sneak peeks of new tech: the Kongsberg C66, a 126 x 189-inch heavy-duty
flatbed cutter; roll-to-roll automation options; a modular robotics system; and more.
* Esko President Udo Panenka talked about the new consumer behavior: It's
"me-centered."
* Outstanding packaging can without a doubt drive brand growth. One case
study displayed a coffee producer whose packaging changed every day, featuring
that morning's newspaper headlines.
* Tim Sixta, director of product management at MediaBeacon, shared results
from a survey of 150 brand executives: Ninety percent said the omnichannel
experience "is necessary to delight customers," and 85 percent said they planned to
increase investment in creating omnichannel experiences this year.
EXTENDED COVER AGE

Visit bigpicture.net/eskoworld-2017 for more.

BIG PICTURE

June/July 2017

Reliving the 2017 Sign Expo

8

Some 20,000 sign guys and gals gathered for the first day of the 2017 ISA Sign
Expo in April at the Mandalay Bay Convention Center in Las Vegas. The rows of
red and black carpets were as familiar as ever, but something was different this
year. As we spoke to dozens of shop owners, industry suppliers, and global thought
leaders, it became clear that it's the sign guys and gals themselves who are
beginning to change.
We saw a crowd of people who are ready to adapt and innovate, finding new
ways to maximize the value of visual communication. They're embracing the cloud
and pushing workflow suppliers to experiment with new ideas. They're topping
their facilities with solar panels and insisting on corporate social responsibility and
sustainability. They're showing interest in hiring, marketing to, and even learning
from millennials. They're wrapping and printing on everything: skateboard wheels,
nursing pods, shoes, kitchen appliances, and of course, textiles.
ADDITIONAL TAKEAWAYS

Visit bigpicture.net/ISA-2017 for further insight.

Registration is open for the 2017 SGIA Expo,
scheduled for October 10-12 in New Orleans.
SGIA reports the show floor is sold out, with
more than 540 companies exhibiting graphic,
garment, sign, digital textile, and industrial
printing technologies. The show will also
include 40-plus educational sessions and
workshops in four tracks. Highlights include
Wrap Like a Pro hands-on training, the
Printed Electronics Symposium, Wide Format
101: Four Steps to Profitability, and Your
Business: Prepare for Success.


http://www.bigpicture.net/eskoworld-2017 http://www.bigpicture.net/ISA-2017

Table of Contents for the Digital Edition of Big Picture - June/July 2017

Insight
Extreme Vinyl
Wide Angle
Upfront
R+D
Explorer
Ideas
A Healthy Wrappetite
Contents
Big Picture - June/July 2017 - Cover1
Big Picture - June/July 2017 - Cover2
Big Picture - June/July 2017 - Contents
Big Picture - June/July 2017 - Insight
Big Picture - June/July 2017 - 3
Big Picture - June/July 2017 - Wide Angle
Big Picture - June/July 2017 - 5
Big Picture - June/July 2017 - Upfront
Big Picture - June/July 2017 - 7
Big Picture - June/July 2017 - 8
Big Picture - June/July 2017 - 9
Big Picture - June/July 2017 - 10
Big Picture - June/July 2017 - 11
Big Picture - June/July 2017 - Extreme Vinyl
Big Picture - June/July 2017 - 13
Big Picture - June/July 2017 - Ideas
Big Picture - June/July 2017 - 15
Big Picture - June/July 2017 - 16
Big Picture - June/July 2017 - 17
Big Picture - June/July 2017 - 18
Big Picture - June/July 2017 - 19
Big Picture - June/July 2017 - 20
Big Picture - June/July 2017 - 21
Big Picture - June/July 2017 - 22
Big Picture - June/July 2017 - 23
Big Picture - June/July 2017 - 24
Big Picture - June/July 2017 - 25
Big Picture - June/July 2017 - 26
Big Picture - June/July 2017 - 27
Big Picture - June/July 2017 - 28
Big Picture - June/July 2017 - 29
Big Picture - June/July 2017 - 30
Big Picture - June/July 2017 - 31
Big Picture - June/July 2017 - 32
Big Picture - June/July 2017 - 33
Big Picture - June/July 2017 - A Healthy Wrappetite
Big Picture - June/July 2017 - 35
Big Picture - June/July 2017 - R+D
Big Picture - June/July 2017 - 37
Big Picture - June/July 2017 - 38
Big Picture - June/July 2017 - 39
Big Picture - June/July 2017 - 40
Big Picture - June/July 2017 - 41
Big Picture - June/July 2017 - 42
Big Picture - June/July 2017 - 43
Big Picture - June/July 2017 - Explorer
Big Picture - June/July 2017 - Cover3
Big Picture - June/July 2017 - Cover4
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