contents AUGUST 2017 | VOLUME 22, NUMBER 6 COLUMNS 2 Insight The cereal box. 12 Business + Management Damage control. 14 Dynamic Signage Proof in numbers. DEPARTMENTS 4 Wide Angle Rock and rally. 6 Upfront News and noteworthy. 16 Changing the Channel By Kelsey Johnson and Kiersten Wones The face of out-of-home advertising is constantly changing, and the 75th OBIE Award winners showcase just what digital print is capable of these days. signage, these imaginative campaigns beckon us toward the future of print. 3D Printing in 2017: A Service Opportunity By Tim Greene While 3D printing has been around for more than 30 years, the current landscape is continually expanding and shifting in new directions. What is the state of today's (and tomorrow's) 3D printing segment? How can print service providers entering the market keep up? The latest tech, products, and supplies. 36 Explorer An award-winning bus wrap parades around Miami, plus more news from the world of wide-format. ON THE COVER Photo Man Imaging's building wrap for the "Shot on iPhone" campaign proves just how eyecatching OOH can be. Cover design by Kathleen DeZarn. BIGPICTURE.NET From massive building wraps to interactive digital 26 30 R+D 1http://www.BIGPICTURE.NET