Big Picture - October 2017 - 21

PAM RICHARDS
PRESIDENT, OWNER

CO LO R G A M U T D I G I TA L I M A G I N G | L A S V E G A S
cgdi.co

ACCOMPLISHMENTS: Member of the Las Vegas Metro
Chamber of Commerce and The Women's Business Enterprise
National Council
PHILANTHROPY: Has provided internships for local students at
the University of Nevada, Las Vegas

Big Picture learned that you didn't lay off a single
employee during the Great Recession. How was
your business affected during those tough times
and how did you adapt to continue succeeding?
Color Gamut started in 2005 with five employees and 10,000
square feet. Today, we have 48-plus employees and 34,000
square feet and will be moving to a 52,000-square-foot facility
in 2018. The Great Recession of 2008-2010 was not a welcoming sight. There were many companies that went out of
business and many companies that had major layoffs. This
was the time to change the way we did business. Color Gamut
was lucky enough to have a staff of dedicated employees that
were willing to sacrifice pay increases, as well as vendors
willing to work with us to meet our needs. This type of
partnership took us out of the Recession and into the printing
world we see today. Knowing that your staff is willing to work
hard to meet every challenge that comes their way is what
contributes to our success.

BIGPICTURE.NET

You were one of the first to embrace wide-format
inkjet printing in the '90s. What made you take a
risk on the innovative technology of the day? What
single technology improvement are you most
grateful for in 2017?
Over the past 27 years, we have seen dramatic changes in the
digital printing industry. Standing on a scaffold and hand
painting a vinyl image while it was projected on the wall took
approximately three to four days. Buying a digital printer in
1999 that had the ability to print that same image at 6 dpi (yes,
6 dpi) only took six to eight hours. A few years later, we went
to 9 dpi, 18 dpi, 36 dpi, and up. Today, we are buying
1000-plus-dpi high-resolution printers and completing the
same size of images in 20 to 26 minutes. Year after year, the
digital printing field gets faster and better. If you do not
embrace the change, your business does not have a chance of
growing faster and better. We are now moving from vinyl to
cloth, and dye sublimating on some of the most powerful
equipment on the market. It's amazing to be able to print on
cloth at 2000-plus square feet per hour. We are dye sublimating 16 feet wide. While it does present its challenges, I'm
confident that within the next year, those challenges that we
face today will not be there by mid-2018 and new challenges
will be knocking on our door.

21


http://www.cgdi.co http://www.BIGPICTURE.NET

Table of Contents for the Digital Edition of Big Picture - October 2017

Big Picture - October 2017
Contents
Insight
Wide Angle
Upfront
Outside the Gamut
The Women in Print Awards
At the End of the Day
Wrap Sheet
R+D
Job Log
Big Picture - October 2017 - Big Picture - October 2017
Big Picture - October 2017 - Cover2
Big Picture - October 2017 - Contents
Big Picture - October 2017 - Insight
Big Picture - October 2017 - 3
Big Picture - October 2017 - Wide Angle
Big Picture - October 2017 - 5
Big Picture - October 2017 - Upfront
Big Picture - October 2017 - 7
Big Picture - October 2017 - 8
Big Picture - October 2017 - 9
Big Picture - October 2017 - 10
Big Picture - October 2017 - 11
Big Picture - October 2017 - 12
Big Picture - October 2017 - 13
Big Picture - October 2017 - Outside the Gamut
Big Picture - October 2017 - 15
Big Picture - October 2017 - The Women in Print Awards
Big Picture - October 2017 - 17
Big Picture - October 2017 - 18
Big Picture - October 2017 - 19
Big Picture - October 2017 - 20
Big Picture - October 2017 - 21
Big Picture - October 2017 - 22
Big Picture - October 2017 - 23
Big Picture - October 2017 - 24
Big Picture - October 2017 - 25
Big Picture - October 2017 - At the End of the Day
Big Picture - October 2017 - 27
Big Picture - October 2017 - Wrap Sheet
Big Picture - October 2017 - 29
Big Picture - October 2017 - 30
Big Picture - October 2017 - 31
Big Picture - October 2017 - 32
Big Picture - October 2017 - 33
Big Picture - October 2017 - 34
Big Picture - October 2017 - R+D
Big Picture - October 2017 - 36
Big Picture - October 2017 - 37
Big Picture - October 2017 - 38
Big Picture - October 2017 - 39
Big Picture - October 2017 - Job Log
Big Picture - October 2017 - Cover3
Big Picture - October 2017 - Cover4
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