Big Picture - November/December 2017 - 12
insiderinsight
7 of Big Picture's Editorial Advisory Board members
chat about wide-format challenges, the importance of social media,
and business tips for 2018.
BY ADR IE NNE PALME R
WHAT WAS THE BIGGEST SURPRISE OF 2017?
IF IT WAS A CHALLENGE, HOW DID YOU
OVERCOME IT? IF IT WAS BENEFICIAL TO
YOUR SHOP, EXPLAIN.
SCOTT CROSBY
VP Sales and Marketing
WHAT IS THE FUTURE OF ...
Latex?
KG: Some applications are fine; we departed from this product as
we found the equipment unstable and the imagery inconsistent.
Holland & Crosby
The biggest surprise of 2017 was the
continued growth in the world of
P-O-P. Despite the talk of the death of
brick-and-mortar retail, the demand for
in-store signage and displays continues
to grow. Successful retailers have
discovered that it's not one or the other - brick-and-mortar vs.
e-commerce - but rather both channels working together that
delivers the best results. This has led to greater demand for new
and innovative P-O-P that creates an experience for the
consumer. The benefit to our business is an increase in demand
for all aspects of our service offering.
ROBERT KISSEL
President
KDM P.O.P Solutions
We definitely see a future in latex
printing due to its eco-friendly aspects
and have already invested in this
technology.
CARMEN RAD
Founderpreneur
CR&A Custom
I see a bright future for latex due to its
quality and ability to adhere to a wide
variety of substrates topped with the
minimal environmental impact
compared to solvent and UV inks.
BIG PICTURE
November/December 2017
KIRK GREEN
President/CEO
12
Ferrari Color
Growth of online purchases. Our
solution: strengthening our online
presence with new designs and
direction, consistent and meaningful
social interaction, and support from our
partner company, signs.com.
JARED SMITH
CEO
bluemedia
Diversification and investment was
2017 in summary for us. Moving into
the tech space with building projection,
animation, LED, lighting, and interactive displays was a huge investment
and has positioned us well moving
forward. We also ramped up our involvement in the fabrication
and electrical signage spaces as our client mix was demanding
a lot more than print and install.
JS: I think latex will continue to dominate until it becomes the
only option.
MARK TAYLOR
COO/Senior VP
GFX International
We do not lean on latex technology for
a large amount of our print production.
We have one smaller machine that
prints small banner runs and wallcoverings. As far as its future, it appears
there is a market and/or fit for this
technology, but only while UV inks continue to advance in
flexibility and elongation. I'm not sure what benefits latex
technology will have over UV.
http://www.signs.com
Table of Contents for the Digital Edition of Big Picture - November/December 2017
Big Picture - November/December 2017
Contents
Insight
Wide Angle
Upfront
Insider Insight
Interior Décor & Textiles
Flavor Wave
Beyond the Image
Inside Out
Digital Textiles and Sustainability
The Writing Is on the Wall
R+D
Explorer
Big Picture - November/December 2017 - Big Picture - November/December 2017
Big Picture - November/December 2017 - Cover2
Big Picture - November/December 2017 - Contents
Big Picture - November/December 2017 - Insight
Big Picture - November/December 2017 - 3
Big Picture - November/December 2017 - Wide Angle
Big Picture - November/December 2017 - 5
Big Picture - November/December 2017 - Upfront
Big Picture - November/December 2017 - 7
Big Picture - November/December 2017 - 8
Big Picture - November/December 2017 - 9
Big Picture - November/December 2017 - 10
Big Picture - November/December 2017 - 11
Big Picture - November/December 2017 - Insider Insight
Big Picture - November/December 2017 - 13
Big Picture - November/December 2017 - 14
Big Picture - November/December 2017 - Interior Décor & Textiles
Big Picture - November/December 2017 - 16
Big Picture - November/December 2017 - 17
Big Picture - November/December 2017 - Flavor Wave
Big Picture - November/December 2017 - 19
Big Picture - November/December 2017 - 20
Big Picture - November/December 2017 - 21
Big Picture - November/December 2017 - Beyond the Image
Big Picture - November/December 2017 - 23
Big Picture - November/December 2017 - Inside Out
Big Picture - November/December 2017 - 25
Big Picture - November/December 2017 - 26
Big Picture - November/December 2017 - 27
Big Picture - November/December 2017 - 28
Big Picture - November/December 2017 - 29
Big Picture - November/December 2017 - 30
Big Picture - November/December 2017 - 31
Big Picture - November/December 2017 - Digital Textiles and Sustainability
Big Picture - November/December 2017 - 33
Big Picture - November/December 2017 - The Writing Is on the Wall
Big Picture - November/December 2017 - 35
Big Picture - November/December 2017 - R+D
Big Picture - November/December 2017 - 37
Big Picture - November/December 2017 - 38
Big Picture - November/December 2017 - 39
Big Picture - November/December 2017 - Explorer
Big Picture - November/December 2017 - Cover3
Big Picture - November/December 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bp_202010
https://www.nxtbook.com/nxtbooks/STMG/bp_202009
https://www.nxtbook.com/nxtbooks/STMG/bp_202008
https://www.nxtbook.com/nxtbooks/STMG/bp_20200607
https://www.nxtbook.com/nxtbooks/STMG/bp_202005
https://www.nxtbook.com/nxtbooks/STMG/bp_202004
https://www.nxtbook.com/nxtbooks/STMG/bp_202003
https://www.nxtbook.com/nxtbooks/STMG/bp_20200102
https://www.nxtbook.com/nxtbooks/STMG/bp_20191112
https://www.nxtbook.com/nxtbooks/STMG/bp_201910
https://www.nxtbook.com/nxtbooks/STMG/bp_201909
https://www.nxtbook.com/nxtbooks/STMG/bp_201908
https://www.nxtbook.com/nxtbooks/STMG/bp_20190607
https://www.nxtbook.com/nxtbooks/STMG/bp_201905
https://www.nxtbook.com/nxtbooks/STMG/bp_201904
https://www.nxtbook.com/nxtbooks/STMG/bp_201903
https://www.nxtbook.com/nxtbooks/STMG/bp_20190102
https://www.nxtbook.com/nxtbooks/STMG/bp_20181112
https://www.nxtbook.com/nxtbooks/STMG/bp_201810
https://www.nxtbook.com/nxtbooks/STMG/bp_201809
https://www.nxtbook.com/nxtbooks/STMG/bp_201808
https://www.nxtbook.com/nxtbooks/STMG/bp_20180607
https://www.nxtbook.com/nxtbooks/STMG/bp_201805
https://www.nxtbook.com/nxtbooks/STMG/bp_201804
https://www.nxtbook.com/nxtbooks/STMG/bp_201803
https://www.nxtbook.com/nxtbooks/STMG/bp_20180102
https://www.nxtbook.com/nxtbooks/STMG/bp_20171112
https://www.nxtbook.com/nxtbooks/STMG/bp_201710
https://www.nxtbook.com/nxtbooks/STMG/bp_201709
https://www.nxtbook.com/nxtbooks/STMG/bp_201708
https://www.nxtbook.com/nxtbooks/STMG/bp_20170607
https://www.nxtbook.com/nxtbooks/STMG/bp_201705
https://www.nxtbook.com/nxtbooks/STMG/bp_201704
https://www.nxtbook.com/nxtbooks/STMG/bp_201703
https://www.nxtbook.com/nxtbooks/STMG/bp_20170102
https://www.nxtbook.com/nxtbooks/STMG/bp_20161112
https://www.nxtbook.com/nxtbooks/STMG/bp_201610
https://www.nxtbook.com/nxtbooks/STMG/bp_201609
https://www.nxtbook.com/nxtbooks/STMG/bp_201608
https://www.nxtbook.com/nxtbooks/STMG/bp_20160607
https://www.nxtbook.com/nxtbooks/STMG/bp_201605
https://www.nxtbook.com/nxtbooks/STMG/bp_201604
https://www.nxtbook.com/nxtbooks/STMG/bp_201603
https://www.nxtbook.com/nxtbooks/STMG/bp_20160102
https://www.nxtbook.com/nxtbooks/STMG/bp_20151112
https://www.nxtbook.com/nxtbooks/STMG/bp_201510
https://www.nxtbook.com/nxtbooks/STMG/bp_201509
https://www.nxtbook.com/nxtbooks/STMG/bp_201508
https://www.nxtbook.com/nxtbooks/STMG/bp_20150607
https://www.nxtbook.com/nxtbooks/STMG/bp_201505
https://www.nxtbook.com/nxtbooks/STMG/bp_201504
https://www.nxtbook.com/nxtbooks/STMG/bp_201503
https://www.nxtbook.com/nxtbooks/STMG/bp_20150102
https://www.nxtbook.com/nxtbooks/STMG/bp_201411
https://www.nxtbook.com/nxtbooks/STMG/bp_201410
https://www.nxtbook.com/nxtbooks/STMG/bp_201409
https://www.nxtbook.com/nxtbooks/STMG/bp_201408
https://www.nxtbook.com/nxtbooks/STMG/bp_20140607
https://www.nxtbook.com/nxtbooks/STMG/bp_201405
https://www.nxtbook.com/nxtbooks/STMG/bp_201404
https://www.nxtbook.com/nxtbooks/STMG/bp_201403
https://www.nxtbook.com/nxtbooks/STMG/bp_20140102
https://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_201311
https://www.nxtbook.com/nxtbooks/STMG/bp_201310
https://www.nxtbook.com/nxtbooks/STMG/bp_201309
https://www.nxtbook.com/nxtbooks/STMG/bp_201308
https://www.nxtbook.com/nxtbooks/STMG/bp_201306
https://www.nxtbook.com/nxtbooks/STMG/bp_201305
https://www.nxtbook.com/nxtbooks/STMG/bp_201304
https://www.nxtbook.com/nxtbooks/STMG/bp_201303
https://www.nxtbook.com/nxtbooks/STMG/bp_20130102
https://www.nxtbook.com/nxtbooks/STMG/bp_20121112
https://www.nxtbook.com/nxtbooks/STMG/bp_201210
https://www.nxtbook.com/nxtbooks/STMG/bp_201209
https://www.nxtbook.com/nxtbooks/STMG/bp_201208
https://www.nxtbook.com/nxtbooks/STMG/bp_201207
https://www.nxtbook.com/nxtbooks/STMG/bp_201206
https://www.nxtbook.com/nxtbooks/STMG/bp_201205
https://www.nxtbook.com/nxtbooks/STMG/bp_201204
https://www.nxtbook.com/nxtbooks/STMG/bp_201203
https://www.nxtbookmedia.com