Big Picture - November/December 2017 - 2

insight

Ocean View

BIG PICTURE

November/December 2017

ack in 2012, business travel was one of the major perks that led me to accept a job at Big
Picture. Within the first year, I flew to Las Vegas, Chicago, and Orlando for major tradeshows
(you can probably guess which ones). My first solo business trip was in 2014, to Clearwater
Beach, Florida. I arrived at the gorgeous Sandpearl Resort, where I was greeted with a
mimosa, a room with an ocean view, and hours to spare before that night's networking event.
I was poolside, living the dream.
Sigh ... OK, back to work. The reason I was in the Sunshine State was for the Wallcoverings Association Annual Meeting. I was there to discover and speak to wallcovering manufacturers that were dipping
their toes into digital print, and learn how Big Picture could tap into the interior décor market. That was
four years ago. As I've attended every annual meeting since, I've seen the event transform from discussing standard, gravure designs to showcasing customized, personalized, and even textured digital print
wallcoverings for countless industries.
But it's not just within the Wallcoverings Association that we're seeing this move to digital. Digitally
printed textile products and applications are now filling tradeshow floors like FESPA, SGIA Expo, ISA
Expo, and Print. And, smaller, niche events like SGIA and AATCC's Digital Textile Printing Conference,
Smithers Pira's Digital Print Week, and Dscoop are also capitalizing on the potential that digital brings to
the interior décor market.
So, because Big Picture is your go-to source for the latest trends and technology in the wide-format
industry, we've created a special edition focused on interior décor and textiles. Starting on page 15, this
section includes expert insights, the coolest case studies, and a decorative media showcase. We hope you
see interior's digital future, where it can fit into your print shop's offerings, and how you can succeed in
the booming market.
In short, I love having the opportunity to travel the world. But witnessing these innovative changes at
shows and within the industry, and being able to relay new ideas, technology, and applications to you, is
what really keeps me coming back for more. Occasionally working poolside is just a plus.

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kiersten Feuchter
Associate Editor
kiersten.feuchter@stmediagroup.com
Kelsey Johnson
Assistant Editor
kelsey.johnson@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Beth Osborne, Sino Tour
Columnists
Ryan Clark, Terry Corman,
Scott Crosby, Kirk Green,
Kerry King, Robert Kissel,
Craig Miller, Carmen Rad,
Jared Smith, James Swanson,
Mark Taylor
Editorial Advisory Board
SALES
Murray Kasmenn
Senior VP/Group Publisher
770/578-2577
murray.kasmenn@stmediagroup.com
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classiﬁeds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

BY ADRIENNE PALMER

Tedd Swormstedt
President
Steve Duccilli
Senior VP of Content
Christine Baloga
Audience Development Director
Kari Freudenberger
Director, Online Media

Editor-in-Chief

SUBSCRIPTION SERVICES

@Adrienne_BigPic

BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, Mar, Apr, May, Jun/July, Aug, Sept, Oct, Nov/Dec) by ST Media Group International Inc.,
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Table of Contents for the Digital Edition of Big Picture - November/December 2017