contents APRIL 2018 | VOLUME 23, NUMBER 3 COLUMNS 2 Insight What can I... 16 Outside the Gamut Get educated. DEPARTMENTS 4 Wide Angle Gateway to the West. 8 Upfront News and noteworthy. 32 R+D 18 Eyes on the Prize By Kelsey Johnson While gloom-and-doom headlines may have declared the death of brick-and-mortar retail, the point-ofpurchase and retail sector is actually alive and well - trends PSPs are crafting and discover new ways your shop can thrive in this off-the-wall market. A Smaller Footprint By Anya Rao Sustainability is more than the latest buzzword - it's a way for print shops to reduce their environmental impact, differentiate from the competition, and connect with an ever-growing number of socially conscious customers. Here, three PSPs reflect on how going green has impacted their businesses - and the planet. 40 Explorer Large-format print boosts school spirit at the University of Wisconsin, plus more news from the world of wide-format. ON THE COVER 40 Visuals takes Divine Flooring Company's showroom to the next level with aesthetically pleasing graphics. Cover design by Kathleen DeZarn. BIGPICTURE.NET and more creative than ever. Dive into the latest 28 The latest tech, products, and supplies. 1http://www.BIGPICTURE.NET