Big Picture - April 2018 - 2

insight
bigpicture.net

What Can I...

April 2018

t's an annual tradition for my family to have an Oscar viewing party. We compile a smorgasbord
of food (nacho bar, popcorn, candy), print ballots, and attempt to stay awake for the 3.5-hour show.
(Red carpet not included.) Whoever correctly guesses the most awards receives a gift card to the
movies, naturally, and bragging rights for the whole year.
In order to vote fairly, I try to see all best picture nominees before the big night. This year, my
boyfriend and I picked up DVDs from Redbox, rented fi lms On Demand, and headed to the movie theater
for back-to-back showings. (Pro tip: Spread this out over a few weekends. Your eyeballs, and significant
other, will thank you.)
One of my favorite movies of award season, "Faces Places," didn't get a best picture nod, but it was
nominated for best documentary feature.
"Faces Places" is a French fi lm that follows long-established, world-renowned fi lm director, Agnès
Varda, and modern day, 24/7 sunglass-wearing artist/photographer, JR, as they travel across rural France,
producing images of the people they encounter. I highly recommend following @JR and @insideoutproject
on Instagram. (The documentary is part of a larger mission, "Inside Out Project," to pay tribute to the
power and dignity of humans by displaying their portraits in public spaces around the world.)
Throughout the fi lm, the two artists cruise picturesque landscapes in JR's mobile print shop: a
U-Haul-like truck equipped with an instant photo booth and wrapped in graphics depicting a digital
camera. Members of the communities they visit step inside the vehicle, pose for their picture, and within
five seconds have a wide-format black-and-white portrait. JR and his installation team then paste the
graphics upon barns, abandoned homes, trains, water towers, shipping containers, and more.
"I thought, 'What could I paste on this?' I'm always asking myself that question," says JR in the fi lm.
As a print service provider, are you asking yourself the same thing? "What can I print that's unique?"
"Where can I install this graphic?" "What can I do that hasn't been done before?"
In our ISA Sign Expo recap on page 10, we found forward-thinking attendees and exhibitors were
asking: "What else can I do with what I already have?"
In our feature on retail and P-O-P on page 18, we're asking how shops can spruce up a brick-and-mortar
industry that has seen a decline in the last five years.
And on page 28, we're asking why so many high-volume PSPs have invested heavily in their plant's
sustainability efforts.
Need more wide-format inspiration? I encourage you to dig into this month's issue, scour our social media
accounts, browse our brand-new website, rent "Faces Places," and start asking yourself, "What can I...?"

BY ADRIENNE PALMER
BIG PICTURE

Editor-in-Chief

@Adrienne_BigPic

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EDITORIAL
Adrienne Palmer
Editor-in-Chief
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Marty McGhie, Craig Miller,
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Kirk Green, Diana Herrera,
Kerry King, Robert Kissel,
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Carmen Rad, Jon Sherman,
Jared Smith, James Swanson,
Mark Taylor
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Table of Contents for the Digital Edition of Big Picture - April 2018