Big Picture - April 2018 - 20
PHOTO CREDIT: EDWIN NARVAEZ, ARTIS T INS TALL MANAGER FOR SUPERGR APHICS.
PHOTO CREDIT: PAIGE ROBISON, SUPERGR APHICS CRE ATIVE PRODUCER .
April 2018
BIG PICTURE
20
Above: Easel graphics printed on white foamcore and bar
imagery on 3M Scotchcal Graphic Film Series IJ40 film turned
an empty warehouse into a margarita-filled party. Graphic
Trends output the graphics using its EFI Vutek LX3 Pro and HP
Scitex FB10000 printers.
T-Mobile opts for a "pretty in pink" look for its locations spanning the country. Top: The
New York City branch has a touch of local flair with three column wraps depicting the
city's skyline, output on premium pressure-activated adhesive vinyl with matte
overlaminate printed on superGraphics' EFI Vutek machine. Above: A Charleston, South
Carolina-based call center is decked out in framed fabric prints, made of polyester
weave colorfast fabric textile mounted in extrusion frames.
skyline; and a Charleston, South Carolina, call center "added
some South Carolina-specific elements to make it shine."
Graphic Trends' National Tequila Day project took a
different approach by turning each bar into a specific location:
Boston, Seattle, and Los Angeles, just to name a few. Each
"city" was localized with its own color scheme and imagery, in
addition to the unique margarita flavor available at each bar.
For the LA-themed bar, images of citrus fruits and tropical
plants and flowers were interspersed with a bright green color
to add a Cali feel. The shop printed the bar graphics onto 3M
Scotchcal Graphic Film Series IJ40 with EFI Vutek LX3 Pro
and HP Scitex FB10000 printers.
Wells Fargo, another one of superGraphics' retail clients,
integrates local history into each branch location with a
timeline mural. "It has a dynamic look by the end of the
project - it tells all of the local people who walk by the history
of their area," Robison explains. "It has a really meaningful
impact on people." Cities have also been reaching out to
superGraphics enquiring about "historical timeline-type
artwork that they want to have tell the story of their community."
And a bonus for the shop is that timeline projects can be
adjusted to fit into almost anyone's budget. SuperGraphics has
created murals ranging from higher-end dimensional pieces to
simple black-text prints.
THINK BIG
Often, when one thinks of retail and point-of-purchase, they
envision a display or two within a single store - perhaps an
eye-catching window graphic or wall wrap. Graphic Trends
asks: Why limit it to one location? Why not six?
That's exactly what the shop did for Nike, the jersey
sponsor of the 2018 NBA All-Star game, leading up to the
67th-annual game in Los Angeles in February. As Team
Lebron and Team Stephen prepared to battle it out on the
Table of Contents for the Digital Edition of Big Picture - April 2018
Big Picture - April 2018
Contents
Insight
Wide Angle
Upfront
Outside the Gamut
Eyes on the Prize
A Smaller Footprint
R+D
Explorer
Big Picture - April 2018 - Intro
Big Picture - April 2018 - Big Picture - April 2018
Big Picture - April 2018 - Cover2
Big Picture - April 2018 - Contents
Big Picture - April 2018 - Insight
Big Picture - April 2018 - 3
Big Picture - April 2018 - Wide Angle
Big Picture - April 2018 - 5
Big Picture - April 2018 - 6
Big Picture - April 2018 - 7
Big Picture - April 2018 - Upfront
Big Picture - April 2018 - 9
Big Picture - April 2018 - 10
Big Picture - April 2018 - 11
Big Picture - April 2018 - 12
Big Picture - April 2018 - 13
Big Picture - April 2018 - 14
Big Picture - April 2018 - 15
Big Picture - April 2018 - Outside the Gamut
Big Picture - April 2018 - 17
Big Picture - April 2018 - Eyes on the Prize
Big Picture - April 2018 - 19
Big Picture - April 2018 - 20
Big Picture - April 2018 - 21
Big Picture - April 2018 - 22
Big Picture - April 2018 - 23
Big Picture - April 2018 - 24
Big Picture - April 2018 - 25
Big Picture - April 2018 - 26
Big Picture - April 2018 - 27
Big Picture - April 2018 - A Smaller Footprint
Big Picture - April 2018 - 29
Big Picture - April 2018 - 30
Big Picture - April 2018 - 31
Big Picture - April 2018 - R+D
Big Picture - April 2018 - 33
Big Picture - April 2018 - 34
Big Picture - April 2018 - 35
Big Picture - April 2018 - 36
Big Picture - April 2018 - 37
Big Picture - April 2018 - 38
Big Picture - April 2018 - 39
Big Picture - April 2018 - Explorer
Big Picture - April 2018 - Cover3
Big Picture - April 2018 - Cover4
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