Big Picture - April 2018 - 22
April 2018
BIG PICTURE
22
For the Nike
takeover of
downtown Los
Angeles during the
2018 NBA All-Star
game, Graphic
Trends wrapped
columns, top
header sections,
and clothing divider
sections in the
Staples Center and
store [pictured,
bottom left and
right] with 3M IJ35
vinyl, using a mix of
white and black
PVC for graphics in
front windows, the
arena window,
four-way toppers,
and four-way rack
headers. The
warehouse location
[pictured, top left
and right] was
decked out with
hanging banners
using DuPont Tyvek
material and floor
graphics output on
Mactac Permacolor
overlaminate.
Graphics were
printed using the
shop's EFI Vutek LX3
Pro and HP Scitex
FB10000.
court, Graphic Trends transformed downtown LA into a
professional basketball lover's dream with more than 12,000
square feet of print.
The first building the shop worked on was a warehouse with
a basketball court. The team printed the graphic packages and
mounted them onto the existing court, and incorporated
wooden fixtures and podiums with acrylic lifts. Always looking
to print on "outside-the-box materials," the shop printed
hanging banners using DuPont Tyvek material, which O'Leary
describes as "more of a papery material that you utilize when
you're building houses." With such a thin substrate, the shop
opted to hang the banners with fishing line.
The takeover also included hotels with exterior window
graphics; stores with printed signage on windows, dividers,
columns, and racks; and the Staples Center, home to the Los
Angeles Clippers and Los Angeles Lakers and host of the
All-Star game, decked out in vinyl. "Pretty much everywhere
you went in LA, you could see it," O'Leary describes. "It
could be building graphics, fabrication pieces, floor graphics,
dimensional signage, window graphics... it was a whole
takeover of this black-and-white campaign." With lots of
last-minute changes adding new items into the mix and
installation taking five days (some days racking up 12-hour
shifts), the final job was certainly something everyone involved
was proud to put on display for all of Los Angeles to see.
While the digitally printed takeover of an entire city isn't a
request most print shops run into every day, find other ways to
think "big." SuperGraphics keeps busy by outputting large
runs for clients with multiple locations across the country. And
in the retail sector, clients want new displays anywhere from
quarterly to every few years.
Table of Contents for the Digital Edition of Big Picture - April 2018
Big Picture - April 2018
Contents
Insight
Wide Angle
Upfront
Outside the Gamut
Eyes on the Prize
A Smaller Footprint
R+D
Explorer
Big Picture - April 2018 - Intro
Big Picture - April 2018 - Big Picture - April 2018
Big Picture - April 2018 - Cover2
Big Picture - April 2018 - Contents
Big Picture - April 2018 - Insight
Big Picture - April 2018 - 3
Big Picture - April 2018 - Wide Angle
Big Picture - April 2018 - 5
Big Picture - April 2018 - 6
Big Picture - April 2018 - 7
Big Picture - April 2018 - Upfront
Big Picture - April 2018 - 9
Big Picture - April 2018 - 10
Big Picture - April 2018 - 11
Big Picture - April 2018 - 12
Big Picture - April 2018 - 13
Big Picture - April 2018 - 14
Big Picture - April 2018 - 15
Big Picture - April 2018 - Outside the Gamut
Big Picture - April 2018 - 17
Big Picture - April 2018 - Eyes on the Prize
Big Picture - April 2018 - 19
Big Picture - April 2018 - 20
Big Picture - April 2018 - 21
Big Picture - April 2018 - 22
Big Picture - April 2018 - 23
Big Picture - April 2018 - 24
Big Picture - April 2018 - 25
Big Picture - April 2018 - 26
Big Picture - April 2018 - 27
Big Picture - April 2018 - A Smaller Footprint
Big Picture - April 2018 - 29
Big Picture - April 2018 - 30
Big Picture - April 2018 - 31
Big Picture - April 2018 - R+D
Big Picture - April 2018 - 33
Big Picture - April 2018 - 34
Big Picture - April 2018 - 35
Big Picture - April 2018 - 36
Big Picture - April 2018 - 37
Big Picture - April 2018 - 38
Big Picture - April 2018 - 39
Big Picture - April 2018 - Explorer
Big Picture - April 2018 - Cover3
Big Picture - April 2018 - Cover4
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