NEWS BIG PICTURE April 2018 The Greatest Showroom 78% Showrooms exist to highlight a certain product, and an impeccably designed backdrop can enhance the customer experience. The integration of expertly crafted graphics and pristine interior design can be just what it takes to help customers envision a product not only within the display space, but in their own homes or offices. This is precisely what Divine Flooring Company was seeking for the business's Vancouver showroom, and 40 Visuals (40visuals.com) knew just how to execute the job. Working with a tight deadline so that the product display room could open on time in May 2017, 40 Visuals got to work creating striking prints to complement the products on display. Using the shop's Printer Evolution Eos 100 DS, the team output 47 square feet of graphics onto Verseidag Premium Backlit Textile fabric. 78 percent of millennials would rather spend money on an experience than a "thing." Source: Phil Gwoke of BridgeWorks at the Wallcoverings Association 2018 Annual Meeting 8http://www.40visuals.com