Big Picture - May 2018 - 2

insight
bigpicture.net

This Is For You

That's the number of conferences, tradeshows, and industry events I've

traveled to in the 5½ years I've worked for Big Picture. I don't even want to begin
to calculate the number of planes, hotel rooms, and preflight Bruegger's Bagels
that amounts to.

At each function, I fi nd myself skimming the agenda for sessions, speakers,
and booths tailored to our niche: wide-format digital print. Out of the 34 industry events I've attended,
not one has been designed specifically for us.
Until now.

WFX: Wide-Format Exchange is a new event created just for you: the wide-format print provider.
There's no sifting through the tradeshow guide hoping you'll spot a "wide format" educational session,
only to find a 101 class for beginners. There's no wading through a cocktail reception in search of someone
who's just as excited about the latest superwide technology on the show floor. WFX's agenda is personalized
for you. Your peers - who are also looking to expand, diversify, and evolve - will be all around.
I don't want to inundate you with the full agenda, so here are just a few of the can't-miss topics
tailored for wide-format professionals:
* How a Punk Rocker from LA Became a One-Stop-Shop Rockstar in Vegas
* Re-Imagining 3D in the Wide-Format Space
* If Wallcoverings Could Talk: New Opportunities in Interior Décor
* The Future is Now: The Two Key Places to Automate Your Production
* What Single-Pass Printing Means for Your Business
* Preserving Customer Loyalty, featuring this month's columnists
* Big Picture's Women in Print Panel
Join us May 21-23 in Minneapolis. Discuss common challenges amongst your friends in the business,
bring home actionable takeaways to your staff, and ultimately, learn how to be even more successful in
the wide-format market. Trust me, you don't want to miss this opportunity.
I'm excited that my 35th industry event will be WFX, an event fi nally dedicated to our industry.
Register today at bigpicture.net/wfx.

May 2018

See you in Minneapolis!

BY ADRIENNE PALMER
BIG PICTURE

Editor-in-Chief

@Adrienne_BigPic

BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, Mar, Apr, May, Jun/July, Aug, Sept, Oct, Nov/Dec) by ST Media Group International Inc.,
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EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kelsey Johnson
Associate Editor
kelsey.johnson@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Rachel Nunziata, Sino Tour
Columnists
Ryan Clark, Terry Corman,
Scott Crosby, Michelle Gobert,
Kirk Green, Diana Herrera,
Kerry King, Robert Kissel,
Craig Miller, Nicole Piach,
Carmen Rad, Jon Sherman,
Reed Silberman, Jared Smith,
James Swanson, Mark Taylor
Editorial Advisory Board
SALES
Murray Kasmenn
Senior VP/Group Publisher
770/578-2577
murray.kasmenn@stmediagroup.com
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classiﬁeds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

Tedd Swormstedt
President
Steve Duccilli
Senior VP of Content
Christine Baloga
Audience Development Director
Kari Freudenberger
Director, Online Media
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Table of Contents for the Digital Edition of Big Picture - May 2018