Big Picture - June/July 2018 - 13
The technology is undeniably cool, but how can a
wide-format PSP incorporate 3D printing into their business?
The presentation from Judith Vandsburger, Massivit's
director of North American sales, focused on the potential
real-world applications of 3D printing in the visual communications realm - including many projects already completed by
some of the users of the 65 Massivit 3D printers installed so far
worldwide (fewer than a dozen of which are in North America).
Adding 3D elements to a traditionally 2D display, like a
bus wrap promoting a movie (see pg. 19), feels like an
accessible idea for PSPs who are already working with vinyl
vehicle wraps. Other possible applications include: retail and
P-O-P displays, shows and events, theater productions,
props, signage, thermoformed molds, channel letters, SEG
frames, home décor, and custom furniture. Because the
printed items are hollow, interior illumination is possible.
A point that both Vandsburger and Burt made at the
open house event: PSPs investing in a 3D printer must be
prepared to pitch creative ideas to customers to show them how
to use 3D in their branding or advertising. Because the technology is so new, customers are unlikely to come in with ideas - or a
budget. Most of the Massivit users' projects featured in Vandsburger's presentation were sold with a 60 to 75 percent profit
margin, owing to the uniqueness of the 3D offerings.
In an era where personalization is king, being able to offer
something that is different from the shop down the street can
help reel in customers who are looking to set themselves
apart from the competition.
SMITHERS PIRA'S DIGITAL PRINT FOR
PACKAGING EUROPE SET FOR DECEMBER 2018
Smithers Pira has announced the seventh-annual Digital Print for Packaging Europe conference, scheduled for December 4-6
in Berlin. The event, for which Big Picture is a supporting partner, will bring together more than 190 digital print for packaging
professionals from across the supply chain, including brand owners, converters, PSPs, and manufacturers. The DPP Europe
2018 schedule will cover brand owner and retailer case studies; brand customization; smart packaging; digital print for
packaging success stories; direct-to-shape printing; digital print on flexible, rigid, and corrugated packaging; and the latest
innovations in print equipment and workflows.
go beyond vinyl
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Table of Contents for the Digital Edition of Big Picture - June/July 2018
Big Picture - June/July 2018
Contents
Insight
Wide Angle
Upfront
Beyond Décor
Inside Output
How I Got the Job: Gil Moshe
Action 2018
R+D
Explorer
Big Picture - June/July 2018 - Intro
Big Picture - June/July 2018 - Big Picture - June/July 2018
Big Picture - June/July 2018 - Cover2
Big Picture - June/July 2018 - Contents
Big Picture - June/July 2018 - Insight
Big Picture - June/July 2018 - 3
Big Picture - June/July 2018 - Wide Angle
Big Picture - June/July 2018 - 5
Big Picture - June/July 2018 - Upfront
Big Picture - June/July 2018 - 7
Big Picture - June/July 2018 - 8
Big Picture - June/July 2018 - 9
Big Picture - June/July 2018 - 10
Big Picture - June/July 2018 - 11
Big Picture - June/July 2018 - 12
Big Picture - June/July 2018 - 13
Big Picture - June/July 2018 - Beyond Décor
Big Picture - June/July 2018 - 15
Big Picture - June/July 2018 - Inside Output
Big Picture - June/July 2018 - 17
Big Picture - June/July 2018 - How I Got the Job: Gil Moshe
Big Picture - June/July 2018 - 19
Big Picture - June/July 2018 - 20
Big Picture - June/July 2018 - 21
Big Picture - June/July 2018 - 22
Big Picture - June/July 2018 - Action 2018
Big Picture - June/July 2018 - 24
Big Picture - June/July 2018 - 25
Big Picture - June/July 2018 - 26
Big Picture - June/July 2018 - 27
Big Picture - June/July 2018 - 28
Big Picture - June/July 2018 - 29
Big Picture - June/July 2018 - 30
Big Picture - June/July 2018 - 31
Big Picture - June/July 2018 - 32
Big Picture - June/July 2018 - 33
Big Picture - June/July 2018 - 34
Big Picture - June/July 2018 - 35
Big Picture - June/July 2018 - 36
Big Picture - June/July 2018 - R+D
Big Picture - June/July 2018 - 38
Big Picture - June/July 2018 - 39
Big Picture - June/July 2018 - 40
Big Picture - June/July 2018 - 41
Big Picture - June/July 2018 - 42
Big Picture - June/July 2018 - 43
Big Picture - June/July 2018 - 44
Big Picture - June/July 2018 - 45
Big Picture - June/July 2018 - 46
Big Picture - June/July 2018 - 47
Big Picture - June/July 2018 - Explorer
Big Picture - June/July 2018 - Cover3
Big Picture - June/July 2018 - Cover4
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