Big Picture - June/July 2018 - 26

IMAGE360 OPENS DOORS TO NEW BUSINESS
WITH FUJIFILM ACUITY SELECT

"We are adding 20
percent revenue just
by having the available
workforce, and we are
able to now reach new
markets. The Acuity
Select has been a great
addition to our business."
- SIMON NUSSBAUM, OWNER AND
GENER AL MANAGER, IMAGE360

Simon Nussbaum, owner and general manager of Image360
(image360.com/southelginil) in South Elgin, Illinois, loves creating
things - and then designing them and bringing them to life for his
clients. A former engineer, it's no wonder Nussbaum conducted a
thorough and exhaustive search when looking to upgrade the print
quality and production speed of his wide-format press portfolio.
The decision was an important one for the company Nussbaum purchased in 2009, which was an existing Signs Now
franchise. Nussbaum grew the business to several times its
original size. The next phase of development included changing
the brand to Image360, which better reflects the broad array of
services and products the company offers to its clients.
That's where the new equipment purchase came into play.
When the need for additional creative printing capabilities became apparent, Nussbaum began his search. The Acuity Select
was quickly identified as the platform that would deliver the
greatest value to Image360.
The ability to deliver near-photographic quality images across
a diverse range of rigid and flexible media, as well as creative
print applications, were the main performance criteria on Nussbaum's list. The flexible production system was critical in order
to meet Image360's continuously expanding needs.
"I am conservative when it comes to financial decisions,"
says Nussbaum. "My expectations for the Acuity Select were

Image360 is delivering
images across a diverse
range of creative print
applications with the
Fujifilm Acuity Select.

BIG PICTURE

June/July 2018

near-photographic quality

high and it has helped us substantially increase the efficiency of
our operation."
Referred to as the "all-in-one" midrange flatbed, the Acuity
Select Series offers streamlined operation and numerous configurations that give printers like Image360 a wide range of options
to meet their specific needs.
Since purchasing the Acuity Select, Image360 has substantially increased production while decreasing labor expenses. The
company is printing 4 x 8 boards in five minutes, or about 10
boards an hour, with minimum effort. The features of the Acuity
Select that shine in Image360's production environment are its
speed, quality, white ink capabilities, and ease of use.
"We've used practically every substrate on our Acuity Select,"
says Nussbaum. "This is important when marketing to our clients.
We've had success with everything from glass to wood, doors to
more traditional substrates, metals, and even leather. And, it has
been easy for us to get multiple operators on the machine. The
Acuity Select is a very user-friendly operating system."
The process started with installation, which Nussbaum says
was seamless. And with consideration to the compact footprint
of the Acuity Select, built specifically to fit in limited production
areas, the install at Image360 was no exception.
"The team of installers were very professional. They fit into
our tight production space, on schedule. And the installation
process was very simple and very fast," says Nussbaum.
NEW CAPABILITIES ADDS NEW REVENUES
With the pneumatic registration pin system, all five pins on the
Acuity Select can be controlled both automatically and manually,
which provides quick and precise media setup. And thanks to the
excellent adhesion of Fujifilm's Uvijet KN ink to a broad range of
materials, Image360 is producing an amazing variety of printed
products for its ever-growing roster of clients.
Ask Nussbaum, and he'll tell you that the Acuity Select
continues to positively impact Image360's bottom line, while
opening its doors to new business.
"We are adding 20 percent revenue just by having the
available workforce, and we are able to now reach new markets,"
Nussbaum says. "The Acuity Select has been a great addition to
our business."

With the Acuity Select, Image360 is printing 4 x 8 boards in five minutes, or about 10 boards an hour. Its flexible
production system was critical in order to meet Image360's continuously expanding needs.

fujifilminkjet.com

http://www.image360.com/southelginil http://www.fujifilminkjet.com

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