Big Picture - June/July 2018 - 32

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2XL IMAGING DRIVES BUSINESS WITH CELTEC
PVC MATERIAL AND DURST FLATBED PRINTER

BIG PICTURE

June/July 2018

When it comes to delivering fast, high-quality printing to its
customers, 2XL Imaging (2xlimaging.com) of Union, New
Jersey, is driving new business by investing in the latest
equipment and printing materials - and it's paying off with the
highest volume in the company's history. 2XL is among the
top large-format printers in the region and has become a shop
where high quality meets speed.

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"Our investment in a state of the art, award winning Rho 1012
Durst printer allows us to print so much faster with quality that is
remarkably close to offset printing," says Stephen Scharfstein,
owner and president. "We have seen a 75 percent increase in volume with the combination of the Durst printer and Vycom's Celtec
Expanded PVC material, our preferred rigid substrate."
Scharfstein says 2XL Imaging can deliver vivid color definition, eye appeal, and impact at high speeds, 120 beds, or 3090
square feet per hour, in turnaround times never before achieved.
"As overall solutions, we feel Celtec and the Durst are the best
investment for customers," he says. "Big jobs like tradeshow
booth graphics and large retail signage and panels are our specialty and now we can handle even faster turnarounds."
For indoors or out, Celtec Expanded PVC and Celtec Ultra
White feature highly printable surfaces for sharp, bold display
graphics. "Because the Celtec PVC substrate is so consistent,
we can print without the prep time or wait that customers usually
have to go through," he says. And, he notes, quality and speed
have blurred the lines between digital and conventional commercial printing. "Along with increased volume, we are getting bigger
projects - whereas in the past we could not meet the deadlines."
2XL is mainly using the Celtec PVC materials for retail displays,
noting a recent display job for Samsonite. "We printed the images
on 6-millimeter white Celtec Ultra White PVC, which we like for its
high gloss and resistance to UV rays. We bent it to a 90-degree free
standing display, with an added foamboard v-groove manufactured
box," says Scharfstein. Then, Samsonite did a test sampling with the
displays. "The product went to multiple stores and the display went
to a portion of the stores," he says. "It was determined that the stores
with the sample display outperformed the stores without the displays."
Another aspect of 2XL Imaging's growth is the structure of
the family business, with Scharfstein at the helm, and his sons
managing their own domains. "With a family member at all levels
- my son Kevin manages production while my son Brian handles
sales - we are all rowing in one direction."
As 2XL continues to excel, Scharfstein says that investment
in technology will remain a priority. "Printing is an evolving art
and we pride ourselves in staying ahead of the curve, which all
starts with the best inkjet printers and consistent, high performance materials like Celtec."
vycomplastics.com
http://www.2xlimaging.com http://www.vycomplastics.com
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