Big Picture - August 2018 - 14
Turning Out of Hom
The 2018 OBIE Awards highlight the intersection
of digital print and our digital world.
BIG PICTURE
August 2018
O
14
BY K E L S E Y JOHN SON
ut-of-home (OOH) advertising has always had
one primary goal: snag the attention of
passersby. In an increasingly cluttered and
preoccupied world, this goal may seem easier
said than done. But fear not, PSPs: one could argue that it's
actually the best time to be producing OOH campaigns.
Traditional out-of-home applications like billboards and
posters are now joined by vinyl-covered street furniture,
innovative transit wraps, breathtaking wall murals, interactive
digital media, and much more. With upwards of 300,000
billboards, 100,000 street furniture displays, 1.5 million transit
wraps, and 1.3 million place-based displays estimated to be
installed in the US in 2018, OOH revenue seems destined for
further growth, even after a record-high $7.7 billion in revenue in
2017. How can your shop capitalize on this ongoing expansion?
"OOH is growing because it complements digital media by
priming search, mobile, and social engagement," says Outdoor
Advertising Association of America (OAAA) President and CEO
Nancy Fletcher. Today's campaigns leverage the best of digital
print and the increasingly digital world; connected print allows
smartphone users to access online content through print media,
while digital signage lets consumers actually participate in a
campaign through hashtags and photo submissions. And, of
course, "Instagrammable" displays designed for selfies can
spread far and wide through social media. A little creativity - and
a lot of printed graphics - can go a long way.
The OAAA's 2018 OBIE Awards reflect the growing and
evolving OOH sector by honoring 60 winners across 18
categories, ranging from retail and entertainment to integrated
multimedia and contextual. "When designing for OOH, it's
important to make it beautiful, have fun with it, and tell
consumers something they need to know," says OBIE Chief
Judge Matt Murphy of ad agency 72andSunny, in a release.
This year's awardees took that advice to heart with stunning
and inventive campaigns.
Here, we present some of our favorite OBIE award winners
that prove out-of-home displays don't have to be limited to a
static billboard. (Though, as you'll see, billboards still shine in
this digital age!) Take a look, be inspired, and consider expanding your shop's repertoire.
For more award-winning out-of-home inspiration, visit
bigpicture.net/OOH2018.
http://www.bigpicture.net/OOH2018
Table of Contents for the Digital Edition of Big Picture - August 2018
Contents
Big Picture - August 2018 - Intro
Big Picture - August 2018 - Cover1
Big Picture - August 2018 - Cover2
Big Picture - August 2018 - Contents
Big Picture - August 2018 - 2
Big Picture - August 2018 - 3
Big Picture - August 2018 - 4
Big Picture - August 2018 - 5
Big Picture - August 2018 - 6
Big Picture - August 2018 - 7
Big Picture - August 2018 - 8
Big Picture - August 2018 - 9
Big Picture - August 2018 - 10
Big Picture - August 2018 - 11
Big Picture - August 2018 - 12
Big Picture - August 2018 - 13
Big Picture - August 2018 - 14
Big Picture - August 2018 - 15
Big Picture - August 2018 - 16
Big Picture - August 2018 - 17
Big Picture - August 2018 - 18
Big Picture - August 2018 - 19
Big Picture - August 2018 - 20
Big Picture - August 2018 - 21
Big Picture - August 2018 - 22
Big Picture - August 2018 - 23
Big Picture - August 2018 - 24
Big Picture - August 2018 - 25
Big Picture - August 2018 - 26
Big Picture - August 2018 - 27
Big Picture - August 2018 - 28
Big Picture - August 2018 - 29
Big Picture - August 2018 - 30
Big Picture - August 2018 - 31
Big Picture - August 2018 - 32
Big Picture - August 2018 - 33
Big Picture - August 2018 - 34
Big Picture - August 2018 - 35
Big Picture - August 2018 - 36
Big Picture - August 2018 - Cover3
Big Picture - August 2018 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bp_202010
https://www.nxtbook.com/nxtbooks/STMG/bp_202009
https://www.nxtbook.com/nxtbooks/STMG/bp_202008
https://www.nxtbook.com/nxtbooks/STMG/bp_20200607
https://www.nxtbook.com/nxtbooks/STMG/bp_202005
https://www.nxtbook.com/nxtbooks/STMG/bp_202004
https://www.nxtbook.com/nxtbooks/STMG/bp_202003
https://www.nxtbook.com/nxtbooks/STMG/bp_20200102
https://www.nxtbook.com/nxtbooks/STMG/bp_20191112
https://www.nxtbook.com/nxtbooks/STMG/bp_201910
https://www.nxtbook.com/nxtbooks/STMG/bp_201909
https://www.nxtbook.com/nxtbooks/STMG/bp_201908
https://www.nxtbook.com/nxtbooks/STMG/bp_20190607
https://www.nxtbook.com/nxtbooks/STMG/bp_201905
https://www.nxtbook.com/nxtbooks/STMG/bp_201904
https://www.nxtbook.com/nxtbooks/STMG/bp_201903
https://www.nxtbook.com/nxtbooks/STMG/bp_20190102
https://www.nxtbook.com/nxtbooks/STMG/bp_20181112
https://www.nxtbook.com/nxtbooks/STMG/bp_201810
https://www.nxtbook.com/nxtbooks/STMG/bp_201809
https://www.nxtbook.com/nxtbooks/STMG/bp_201808
https://www.nxtbook.com/nxtbooks/STMG/bp_20180607
https://www.nxtbook.com/nxtbooks/STMG/bp_201805
https://www.nxtbook.com/nxtbooks/STMG/bp_201804
https://www.nxtbook.com/nxtbooks/STMG/bp_201803
https://www.nxtbook.com/nxtbooks/STMG/bp_20180102
https://www.nxtbook.com/nxtbooks/STMG/bp_20171112
https://www.nxtbook.com/nxtbooks/STMG/bp_201710
https://www.nxtbook.com/nxtbooks/STMG/bp_201709
https://www.nxtbook.com/nxtbooks/STMG/bp_201708
https://www.nxtbook.com/nxtbooks/STMG/bp_20170607
https://www.nxtbook.com/nxtbooks/STMG/bp_201705
https://www.nxtbook.com/nxtbooks/STMG/bp_201704
https://www.nxtbook.com/nxtbooks/STMG/bp_201703
https://www.nxtbook.com/nxtbooks/STMG/bp_20170102
https://www.nxtbook.com/nxtbooks/STMG/bp_20161112
https://www.nxtbook.com/nxtbooks/STMG/bp_201610
https://www.nxtbook.com/nxtbooks/STMG/bp_201609
https://www.nxtbook.com/nxtbooks/STMG/bp_201608
https://www.nxtbook.com/nxtbooks/STMG/bp_20160607
https://www.nxtbook.com/nxtbooks/STMG/bp_201605
https://www.nxtbook.com/nxtbooks/STMG/bp_201604
https://www.nxtbook.com/nxtbooks/STMG/bp_201603
https://www.nxtbook.com/nxtbooks/STMG/bp_20160102
https://www.nxtbook.com/nxtbooks/STMG/bp_20151112
https://www.nxtbook.com/nxtbooks/STMG/bp_201510
https://www.nxtbook.com/nxtbooks/STMG/bp_201509
https://www.nxtbook.com/nxtbooks/STMG/bp_201508
https://www.nxtbook.com/nxtbooks/STMG/bp_20150607
https://www.nxtbook.com/nxtbooks/STMG/bp_201505
https://www.nxtbook.com/nxtbooks/STMG/bp_201504
https://www.nxtbook.com/nxtbooks/STMG/bp_201503
https://www.nxtbook.com/nxtbooks/STMG/bp_20150102
https://www.nxtbook.com/nxtbooks/STMG/bp_201411
https://www.nxtbook.com/nxtbooks/STMG/bp_201410
https://www.nxtbook.com/nxtbooks/STMG/bp_201409
https://www.nxtbook.com/nxtbooks/STMG/bp_201408
https://www.nxtbook.com/nxtbooks/STMG/bp_20140607
https://www.nxtbook.com/nxtbooks/STMG/bp_201405
https://www.nxtbook.com/nxtbooks/STMG/bp_201404
https://www.nxtbook.com/nxtbooks/STMG/bp_201403
https://www.nxtbook.com/nxtbooks/STMG/bp_20140102
https://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_201311
https://www.nxtbook.com/nxtbooks/STMG/bp_201310
https://www.nxtbook.com/nxtbooks/STMG/bp_201309
https://www.nxtbook.com/nxtbooks/STMG/bp_201308
https://www.nxtbook.com/nxtbooks/STMG/bp_201306
https://www.nxtbook.com/nxtbooks/STMG/bp_201305
https://www.nxtbook.com/nxtbooks/STMG/bp_201304
https://www.nxtbook.com/nxtbooks/STMG/bp_201303
https://www.nxtbook.com/nxtbooks/STMG/bp_20130102
https://www.nxtbook.com/nxtbooks/STMG/bp_20121112
https://www.nxtbook.com/nxtbooks/STMG/bp_201210
https://www.nxtbook.com/nxtbooks/STMG/bp_201209
https://www.nxtbook.com/nxtbooks/STMG/bp_201208
https://www.nxtbook.com/nxtbooks/STMG/bp_201207
https://www.nxtbook.com/nxtbooks/STMG/bp_201206
https://www.nxtbook.com/nxtbooks/STMG/bp_201205
https://www.nxtbook.com/nxtbooks/STMG/bp_201204
https://www.nxtbook.com/nxtbooks/STMG/bp_201203
https://www.nxtbookmedia.com