Big Picture - August 2018 - 8
on
the Digital Print for
road Packaging US 2018
RECAP
The Big Picture
editorial team
traveled
across the
country in
June to attend
a number of
conferences
focused on
a hot topic
in digital
print circles:
packaging.
For the second year, Smithers Pira brought together more than
200 print shops, manufacturers, brand owners and specialists,
and converters in the packaging industry for the US Digital
Print for Packaging event in Schaumburg, Illinois, June 4-6.
The conference again proved what many attendees, and
Big Picture readers, already know: There are major benefits to
digital print, including shorter runs, mass customization, and
faster turnaround.
"Digital printing allows flexibility to customers by optimizing a product for the most enhanced customer experience, and
also gives companies the ability to evaluate different, customized packaging formats before settling on the most effective,"
said Karen English, market development manager at Printpack.
But, as we know, shoppers are changing and shopping is
changing. Gen Z uses seven different screens daily (Seven!)
and they're heavily persuaded by social media. What kind of
graphics are you creating in order to stay relevant to these
new shoppers? Are they "Instagrammable" and selfie-worthy?
ADDITIONAL TAKEAWAYS
Get more tips from the Digital Print for Packaging US event
at bigpicture.net/DPPUS18.
Mary Ann Geers, VP of corporate strategy, GPA, said it
still all starts in the store. She calls it "brand love: from shelf
to porch packaging." Geers said print shops should deliver
real-life brand engagement by enhancing the brick-and-mortar
store experience. "Customers want to see and touch the
product, and they can't do that online," she said. "We need
to help brands." So, how do we do this? "Reach, engage,
motivate." Shoppers are in the store for 20 minutes and you
have about three minutes to attract them to your product.
How does this change your graphic offerings?
Another option? Take the brand to the customer. Engage
them where they are: concerts, stadiums, universities, and
other public spaces via wall wraps, floor graphics, and other
forms of signage that highlight the product.
Speed to market and flexibility in inventory are key for
meeting the challenges of the rapidly changing market. Digital
print can be the answer. So, use the technology to experiment
with personalization and customization. Find new ways for your
clients to create a brand experience in their stores and on the
customer's doorstep. Engagement, and profit, will increase.
http://www.bigpicture.net/DPPUS18
http://www.digitalwindowgraphics.com
Table of Contents for the Digital Edition of Big Picture - August 2018
Contents
Big Picture - August 2018 - Intro
Big Picture - August 2018 - Cover1
Big Picture - August 2018 - Cover2
Big Picture - August 2018 - Contents
Big Picture - August 2018 - 2
Big Picture - August 2018 - 3
Big Picture - August 2018 - 4
Big Picture - August 2018 - 5
Big Picture - August 2018 - 6
Big Picture - August 2018 - 7
Big Picture - August 2018 - 8
Big Picture - August 2018 - 9
Big Picture - August 2018 - 10
Big Picture - August 2018 - 11
Big Picture - August 2018 - 12
Big Picture - August 2018 - 13
Big Picture - August 2018 - 14
Big Picture - August 2018 - 15
Big Picture - August 2018 - 16
Big Picture - August 2018 - 17
Big Picture - August 2018 - 18
Big Picture - August 2018 - 19
Big Picture - August 2018 - 20
Big Picture - August 2018 - 21
Big Picture - August 2018 - 22
Big Picture - August 2018 - 23
Big Picture - August 2018 - 24
Big Picture - August 2018 - 25
Big Picture - August 2018 - 26
Big Picture - August 2018 - 27
Big Picture - August 2018 - 28
Big Picture - August 2018 - 29
Big Picture - August 2018 - 30
Big Picture - August 2018 - 31
Big Picture - August 2018 - 32
Big Picture - August 2018 - 33
Big Picture - August 2018 - 34
Big Picture - August 2018 - 35
Big Picture - August 2018 - 36
Big Picture - August 2018 - Cover3
Big Picture - August 2018 - Cover4
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