Big Picture - May 2019 - 2

insight

There's No 'I'
in Team

roup projects:
Person A: Does 99 percent of the work
Person B: Has no idea what's going on the whole time
Person C: Says they're going to help, but doesn't
Person D: Disappears at the very beginning and doesn't show up again until the very end

This meme - using members of the movie "The Hangover's" "Wolf Pack" to describe each person -
takes me right back to grade school, high school, and college. As Person A (no surprise there, I'm sure), I
took control over every aspect of the project, from start to fi nish. I ended up doing all the work to ensure
an A+ grade. I didn't trust my team members to get the job done and I assumed I knew best - looking
back, I'm not sure which of those is worse. At the end of the day, Persons B, C, and D were pretty lucky.
All they had to do was add their names, show up on the deadline, and get a great grade.
Thanks to my fantastic editorial team, and some maturing on my end, I now know this type of "team
effort" doesn't work.
At the 2019 ISA Sign Expo in Las Vegas, Lori Anderson, ISA president and CEO, was asked what
helped her grow the organization and herself as a professional. Her immediate response: learning how to
facilitate and help others make decisions.
As I add another role to my resume - editor-in-chief of our sister publication Screen Printing -
delegating to my team is a must in order to continue doing what Big Picture does best: sharing breaking
wide-format digital print news, inspiring case studies, hot trends and applications, and industry expertise;
connecting with you at tradeshows and niche events; and interacting on our many social media accounts.
This transition allows for me to grow in the graphics industry, but also permits my team the opportunity to develop in their professions, as they add on new tasks and lead exciting projects for our brand.
Hopefully you don't have any Persons B through D in your shop - you should hire people you trust
and who can grow within the business - but even more importantly, I hope you aren't Person A. Speaking
from way too many personal experiences, it's not fair to you or your team to make all the decisions and do
all the work yourself. After all, in the words of author Ken Blanchard, "None of us is as smart as all of us."

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kelsey Johnson
Associate Editor
kelsey.johnson@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Rachel Nunziata, Matt Richart
Columnists
Brian Adam, Ryan Clark, Terry Corman,
Scott Crosby, Michelle Gobert,
Kirk Green, Diana Herrera, Brian Hite,
Hayes Holzhauer, Kerry King,
Robert Kissel, Chris Laniak, Stan Lucas,
Craig Miller, Nicole Piach, Carmen Rad,
Gary Schellerer, Elaine Scrima,
Jon Sherman, Reed Silberman,
James Swanson, Mark Taylor, Luis Vivas
Editorial Advisory Board
SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classiﬁeds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

Murray Kasmenn
President
murray.kasmenn@stmediagroup.com

May 2019

Christine Baloga
VP Marketing Operations and
Customer Acquisition

BY ADRIENNE PALMER
BIG PICTURE

Editor-in-Chief

@Adrienne_BigPic

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Big Picture - May 2019

Table of Contents for the Digital Edition of Big Picture - May 2019