Big Picture - May 2019 - 27
RESIMERCIAL TR ANSFORMATION
CZ ARNOWSKI-L A S VEGA S (czarnowski.com) | L A S VEGA S
TOOLS AND SUPPLIES: 3M Controltac Graphic Film with
Comply Adhesive IJ180C, Oracal Oraguard 290 Premium Cast
PVC Matte Laminating Film, Nudu Brushed ACM Board,
Aberdeen Fabrics Backlit SEG fabric, HP Latex 360, Mimaki
Tx500P-3200DS DS, CET Color X-Press 1000, AGL 64i laminator,
Kongsberg XN Multicut by Esko
BIGPICTURE.NET
A major trend in interior décor today is biophilic design,
stemming from the biophilia hypothesis, which suggests
humans have an innate tendency to seek connections with
nature and other forms of life. Because many of us spend our
days inside at a desk - by a window, if you're lucky - this
design trend aims to bring the outside in, whether that's with
living plants, large windows as sources of natural light, or
graphics designed with vibrant, warm colors.
To pair with biophilic design is "resimercial:" a residential
look and feel to a commercial space. Michael Elrod,
Czarnowski's general manager, believes it has "significant
upside potential for a new generation and for large-format
print providers looking to capitalize on the growing interior
design production opportunities."
Take Czarnowski's work for a corporate office interior, for
example. "The idea was to remake a space using printed graphics
in a more subtle way to help create a comfortable, calm space as
opposed to the normal corporate branding or advertising interior
graphics," Elrod says. "A space that feels like home."
The digitally printed space includes "wooden" floor
graphics, textured wallcoverings, wood-patterned
vinyl-wrapped counter tops, and three SEG backlit fabrics
attached to custom recessed light boxes with real replacement
windows. "The replacement windows are easily removed so
the printed fabric graphics can be changed out with different
seasons or any desired images," he adds.
"The immediate calming, comfortable, relaxing mood is the
very first thing you notice when you walk into the office," says
Elrod. "It's a very different feeling from the usual corporate
office. It's simply a more pleasant space to work and meet."
27
http://www.czarnowski.com
http://www.BIGPICTURE.NET
Big Picture - May 2019
Table of Contents for the Digital Edition of Big Picture - May 2019
Big Picture - May 2019
Contents
Insight
Wide Angle
Upfront
Outside The Gamut
The Inaugural Big Picture Best of Wide Format Awards
R+D
Job Log
Big Picture - May 2019 - Intro
Big Picture - May 2019 - Big Picture - May 2019
Big Picture - May 2019 - Cover2
Big Picture - May 2019 - Contents
Big Picture - May 2019 - Insight
Big Picture - May 2019 - 3
Big Picture - May 2019 - Wide Angle
Big Picture - May 2019 - 5
Big Picture - May 2019 - Upfront
Big Picture - May 2019 - 7
Big Picture - May 2019 - 8
Big Picture - May 2019 - 9
Big Picture - May 2019 - 10
Big Picture - May 2019 - 11
Big Picture - May 2019 - 12
Big Picture - May 2019 - 13
Big Picture - May 2019 - 14
Big Picture - May 2019 - 15
Big Picture - May 2019 - Outside The Gamut
Big Picture - May 2019 - 17
Big Picture - May 2019 - The Inaugural Big Picture Best of Wide Format Awards
Big Picture - May 2019 - 19
Big Picture - May 2019 - 20
Big Picture - May 2019 - 21
Big Picture - May 2019 - 22
Big Picture - May 2019 - 23
Big Picture - May 2019 - 24
Big Picture - May 2019 - 25
Big Picture - May 2019 - 26
Big Picture - May 2019 - 27
Big Picture - May 2019 - 28
Big Picture - May 2019 - 29
Big Picture - May 2019 - 30
Big Picture - May 2019 - 31
Big Picture - May 2019 - 32
Big Picture - May 2019 - 33
Big Picture - May 2019 - R+D
Big Picture - May 2019 - 35
Big Picture - May 2019 - 36
Big Picture - May 2019 - 37
Big Picture - May 2019 - 38
Big Picture - May 2019 - 39
Big Picture - May 2019 - Job Log
Big Picture - May 2019 - Cover3
Big Picture - May 2019 - Cover4
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