Big Picture - June/July 2019 - 19

WALK THE WALK (DOWN THE AISLE)
Anyone who works at a wide-format print shop can likely
list off the myriad benefits and possibilities digital print can
offer clients. But how many talk the talk and walk the walk,
incorporating large format into their lives outside of work?
Tanya McNab, creative director at Belize City-based
McNab Visual Strategies (mcnabvisual.com), spends
her days bringing her customers' ideas and concepts to
fruition, including wedding clients. When she began
planning her own wedding, it was the perfect opportunity
to integrate the wide-format graphics she works with on a
daily basis into her special day. "I was able to have a lot
of fun with it and bring to life anything I designed - yes,
a dream!" she adds.
McNab designed a custom T-shaped floor graphic for a
floating aisle nestled over a pool. "The aisle and the ceremony
were the most important parts of the wedding to me," McNab
says. "That's the most important moment," which was made
all the more special with a customized graphic emblazoned
with the couple's hashtag and color palette - the largest scale
wedding project the shop has completed to date. "I wanted
something that would pop in color and give off the energy of
the wedding. The colors [for the floor graphic] were based on
the actual floral palette."
McNab Visual imaged the 720-square-foot wrap with a
Mimaki CJV150-160 printer/cutter onto Starflex 15-ounce
vinyl. Guatemala-based Glam Events installed the floating
pool structure and accompanying graphics in just six hours.
The end result was a wedding straight out of a fairy tale.

BUST A MOVE

BIGPICTURE.NET

While many wide-format PSPs aim to become one-stop
shops for all their clients' printing needs, other graphics
companies instead zero in on a specific market or clientele,
like Houston-based Inkredible Dance Floors (inkrediblefloors.com). The specialized shop provides custom dance
floors for events nationwide like weddings, quinceañeras,
birthday parties, and more. In two years, the PSP has printed
more than 500 projects.
"Being that I'm not a normal print shop, I have hundreds
of relationships with wedding planners and décor companies. Those individuals work with me every weekend to
create spectacular graphics for their clients and events," says
Inkredible Dance Floors' Faheem Smith. Recent projects
include wedding floors featuring elegant shimmering
monograms and marble graphics plus more intricate floral
prints and geometric designs, a restaurant floor wrap with
cartoonish imagery, and even a baseball diamond-themed
Bar Mitzvah graphic.
For a December 2018 wedding requiring "something
colorful with a traditional Indian pattern/design," Inkredible
Dance Floors output 576 square feet of print using a Roland
TrueVis VG-640 to image Oracal Orajet 1663 vinyl. When it
comes to installation, "because all we do is floors, it becomes
very routine," Smith says. A two-person team positioned the
wrap in one hour, and wedding attendees danced to their
hearts' content into the night.

http://www.mcnabvisual.com https://www.inkrediblefloors.com/ https://www.inkrediblefloors.com/ http://www.BIGPICTURE.NET

Big Picture - June/July 2019

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