Big Picture - June/July 2019 - 26

TIME FLIES WITH SIGNS BY TOMORROW: TWO
ACUITY F PRESSES ADDRESS GROWING DEMANDS

BIG PICTURE

June/July 2019

In 1992, Signs By Tomorrow of Rockville, Maryland, opened their
doors for business, and the demands of customers were no less
important than they are today. Technology had yet to be integrated into every aspect of our lives and print was still the major
communication vehicle. The requirements for high quality and
solid customer service were at the top of every client's wish list.
In 2019, customer service and quality are still critical, but
the demands of high-profile customers include remarkably fast
turnarounds and very little flexibility on deadlines. This need for
immediate gratification has pushed organizations to adapt by
increasing their capabilities and efficiencies.
Signs By Tomorrow of Rockville is a family-owned operation.
Mary Lou Goehrung, president, and her two sons Glenn, VP
and COO, and Scott, VP and CTO, have been going above and
beyond for clients for 26 years by providing a variety of sign and
messaging solutions for their customers. The rigorous demands
of their client list, which includes big brands, government
entities, and large transportation departments, have kept the
company on its toes.

The constant pressure of time forced Goehrung and Bill
Davison, production manager, to begin researching ways in
which they could maximize speed to market, dependability, and
capacity - all in one solution. As a proud owner of one large 8 x
10-foot, high-speed Acuity F from Fujifilm, Goehrung realized the
answer was right under her nose.
After adding a second Acuity F within their 14,000-squarefoot production facility, Signs By Tomorrow of Rockville is the
only center in North America with this kind of capacity. In turn,
they have experienced immediate improvement to their bottom
line and are consistently earning new business.
"Being able to print white is also really beneficial," says Lori
Garber, operations manager. "We really do love the white ink on
the Acuity F; it certainly exceeds our expectations. In fact, we
recently won a new contract because of our capabilities."
The Rockville location is successfully producing output on a
variety of substrates, including MDO wood (a wood composite)
for exterior post and panel signs, corrugated plastic yard signs,
aluminum composite for real estate companies, and rigid pieces
like acrylic panels with stand-offs.
"With the two Acuity F presses, we print on acrylic and other
hard substrates, and we often print white ink down on clear decals or clear vinyl; having that ability helps us stand out from the
crowd," says Garber. "When we print on MDO, those sheets are
usually 4 x 8 feet, so it's nice to be able to print the whole sheet,
bleed off the edge if necessary, and finish the job very quickly.
We can even print 5 x 10-foot sheets. Actually, with our two
large Acuity F's, we have the capacity to print four, 4 x 10-foot
substrates all at one time."
Signs By Tomorrow of Rockville is also heavily involved in
the real estate market, managing a contract with a Mid-Atlantic
company with more than 300 agents. They have repeatedly
exceeded the needs of this client by turning jobs on their Acuity F
presses with unparalleled speed and precision.
"We print on aluminum composite for the real estate
agency," says Garber. "We are able to turn around their jobs
fast, and the client is very pleased. We also manage their 'new
development' signs for properties and renovations, in addition to
their 'for sale' and 'open house' signage. All these jobs go to the
two Acuity F presses."

Mary Lou Goehrung, president, with her sons Glenn, far left, VP and COO, and Scott, VP and CTO, alongside their
two Fujifilm Acuity F presses at their Rockville, Maryland, facility.

fujifilminkjet.com

http://www.fujifilminkjet.com

Big Picture - June/July 2019

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