Big Picture - June/July 2019 - 38

LIGHTS, CAMERA, ACTION
For its 43rd event, the Cleveland International Film Festival wanted
to transform its venue into a warm and inviting space to align with its
festival theme "Welcome." To help bring their vision to life, the client
needed expertise from Repros, a large-format production facility, and
Type Twenty Seven Design and Letterpress, a graphic design firm.
For many years, Repros has been printing and installing myriad
graphics to meet their customers' unique needs. Repros reached
out to Type Twenty Seven Owner and Creative Director Brittyn
Dewerth for graphic design assistance, working together to create
window, wall, and floor graphics for the venue.
Wall graphics welcomed the festival's 105,656 filmmakers
and attendees in many languages, and window graphics featured
photographs of people from various countries with corresponding
"welcome" text in their primary language, captured by event photographer Keith Barr Productions. Floor graphics provided directional
indicators for event attendees while reinforcing the festival theme.
"When it comes to choosing the right material for interior
window, wall, and floor graphics, consistency is key," says Repros
Color and Purchasing Specialist Rod Loy. "The Mactac products we

used for this project offered incredible consistency - from printing
to cutting to installation - resulting in flawless finished graphics
that completely transformed the look and feel of the venue."
Mactac's IMAGin B-free Frosted Window Film was used
for the window graphics, which is known for its ability to apply
quickly and easily while eliminating any graphic wrinkling or bubbling. For the wall graphics, Repros and Dewerth chose Mactac's
IMAGin ROODLE Removable Wall Graphics and MACmark MACtransfer Application Tape. Finally, Rebel Removable Multi-Print
Media paired with PermaColor PermaFlex Textured Laminate
created the perfect slip-resistant floor graphics.
"We were thrilled with how this product captured the detail
of the photography," Dewerth says. "In addition, the ability to die
cut the material allowed us to focus light while blocking out the
distant scenery - resulting in beautiful typography stretching
across the floor as the day progressed. We could not be happier
and look forward to using this again."
mactac.com

BIG PICTURE

June/July 2019

RECEPTIVE TO RETAIL

Many retailers love magnetic wall and fixture graphics because
of how easy they are to change, especially for high-turnover
signage such as seasonal décor, point-of-sale graphics, or menu
boards. Sign printers and store
owners/designers have available
to them a diverse selection of both
printable magnet and magneticreceptive media options.
The most basic form of
magnetic signage consists of a
magnetic media (such as Magnum Magnetics DigiMag Vinyl)
affixed to a metallic surface,
with a printed graphic on the
outward-facing side. DigiMaxx
superwide magnetic media
offers widths up to 48 inches,
allowing for colossal wall graphics

with fewer seams. More elaborate setups include a printed
double-sided magnet populated with additional graphics affixed
over top of the base layer.
An important component to these layered systems is
magnetic-receptive media such as DigiMaxx EnGage, a reliable
and consistent printable substrate that sticks to the magnet.
EnGage receptive media is excellent for large graphics or cut
pieces used to populate magnetic display systems; because
it is lightweight and won't itself stick to metal, it's particularly
easy to print, handle, and install.
Magnetic displays are gaining popularity among end users,
and sign and graphics printers are taking notice. As the largest
manufacturer of flexible magnetic products in North America,
Magnum Magnetics supports this booming market with a variety of quality products and customer service intended to make
it easy to print magnets.
magnummagnetics.com

http://www.mactac.com http://www.magnummagnetics.com

Big Picture - June/July 2019

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