contents AUGUST 2019 | VOLUME 24, NUMBER 5 COLUMNS 2 Insight There's power in print. 14 Business + Management Disruptive tech, tough decisions. DEPARTMENTS 4 Wide Angle Shop local. 6 Upfront News and noteworthy. 30 R+D The latest tech, products, and supplies. 16 Out-of-the-Box Out of Home By Anya Rao Creativity is key for out-of-home advertisers seeking 28 Print Buying: An Inside Look 36 Job Log Massive graphics decorate the back of a scoreboard at Iowa State University. By Adrienne Palmer ON THE COVER What do print buyers really want? In this Q&A, we take you inside the mind of Kraig Kessel from Kraido to learn what makes him a repeat customer of a print service provider - and what factors lead him to move on to a new PSP. Musician David Bowie's face adorns stair graphics in a Spotify out-of-home ad, a winner of the 2019 OBIE Awards. to capture the attention of consumers with tweetCheck out some of our favorite winners from the 2019 OBIE Awards. BIGPICTURE.NET worthy billboards, bus wraps, wallscapes, and more. 1http://www.BIGPICTURE.NET