Big Picture - August 2019 - 10
Ensley, a second-generation printer primarily in the real
estate business, entered the signage market in 2007 with a
small sign designed for realtors called a PermaFlyer, an
all-weather, plastic version of real estate flyers that mounts
directly to sign posts to replace the "always empty" flyer box.
The signs were originally created via Bear Printing's
digital presses by printing onto a vinyl label and then laminating with a UV protective fi lm. The shop purchased its fi rst
flatbed, the Mimaki JFX200-2531 UV press, in 2015 and then
an EFI Pro 24f in 2018 through Ricoh. "It was a complete no
brainer," Ensley said. "We actually had about a $4000
negative delta back into our pockets in the cost savings of the
manpower, UV laminate, and waste."
While Grant and Poole fi nd success in new and exciting
wide-format print applications ("Wide format allows you to
get out of the box. ... I enjoy the reaction from the customers
when they see the product they're getting," Poole added),
Bear Printing "strives to consistently be boring," Ensley said.
"New and exciting can break our flow."
While the panelists' offerings vary, they found common
ground in what to do before entering the market and the
consistent challenges that arise once you're in it.
GAM has undergone many transformations since its
opening in 1976, from lithography, to 4-color presses, to
digital printing and web-based technologies leveraging
variable data. The shop brought wide-format operations
in-house in 1998, and went completely digital in 2013. When
it comes to paying attention to advancements in technology
and changing with the market, "identify what you need and
what you can afford," Grant said. "Know what you want to
sell and who you want to sell to," Ensley continued.
Color management was also a hot topic:
"Getting products to match each other in color is our
challenge," Ensley said.
"Emphasize color management out of the gate," Poole added.
Lucky for Grant, he has placed the highest value on his
in-house design team since the beginning. "As soon as my
designer can see what a machine can do, he can run."
Poole, an industry vet with 40-plus years in the 40-inch
world under his belt, believes "it's all about reputation and
quality." He loves to push the boundaries of every print
application, but said "the money is made in banners and
signage." Through TP's relationship with Ricoh, the shop now
owns an EFI Pro 16h, a Ricoh Pro L4160, a Mimaki CG130FXII, and a Colex Sharpcut 1631SXC.
http://fishertextiles.com
Big Picture - August 2019
Table of Contents for the Digital Edition of Big Picture - August 2019
Big Picture - August 2019
Contents
Insight
Wide Angle
Upfront
Business + Management
Out-of-the-Box Out of Home
Print Buying: An Inside Look
R+D
Job Log
Big Picture - August 2019 - Intro
Big Picture - August 2019 - Big Picture - August 2019
Big Picture - August 2019 - Cover2
Big Picture - August 2019 - Contents
Big Picture - August 2019 - Insight
Big Picture - August 2019 - 3
Big Picture - August 2019 - Wide Angle
Big Picture - August 2019 - 5
Big Picture - August 2019 - Upfront
Big Picture - August 2019 - 7
Big Picture - August 2019 - 8
Big Picture - August 2019 - 9
Big Picture - August 2019 - 10
Big Picture - August 2019 - 11
Big Picture - August 2019 - 12
Big Picture - August 2019 - 13
Big Picture - August 2019 - Business + Management
Big Picture - August 2019 - 15
Big Picture - August 2019 - Out-of-the-Box Out of Home
Big Picture - August 2019 - 17
Big Picture - August 2019 - 18
Big Picture - August 2019 - 19
Big Picture - August 2019 - 20
Big Picture - August 2019 - 21
Big Picture - August 2019 - 22
Big Picture - August 2019 - 23
Big Picture - August 2019 - 24
Big Picture - August 2019 - 25
Big Picture - August 2019 - 26
Big Picture - August 2019 - 27
Big Picture - August 2019 - Print Buying: An Inside Look
Big Picture - August 2019 - 29
Big Picture - August 2019 - R+D
Big Picture - August 2019 - 31
Big Picture - August 2019 - 32
Big Picture - August 2019 - 33
Big Picture - August 2019 - 34
Big Picture - August 2019 - 35
Big Picture - August 2019 - Job Log
Big Picture - August 2019 - Cover3
Big Picture - August 2019 - Cover4
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