Big Picture - August 2019 - 11
NOTABLE WIDE-FORMAT SESSIONS AT RICOH INTERACT
MARKET TRENDS
Eric Zimmerman, director of wide-format print service at
Keypoint Intelligence, presented a session on current
wide-format market trends.
Top takeaways:
* More than 70 percent of wide-format print providers
address environmental demands with no negative impact
on business.
* More than 75 percent of wide-format output is produced
on flexible media.
* Top growing applications are wallcoverings/interiors,
P-O-P displays/signs, and vehicle graphics.
* PSPs are investing in VOC-free inks, training their
employees on the benefits of being a sustainable shop, and
using energy-efficient and certified equipment in order to be
environmentally responsible.
* Fourteen billion square feet of wide format will be
produced in 2020 in North America alone.
GROWING YOUR BUSINESS
Dan Johansen, marketing manager of commercial and
industrial printing at Ricoh, led an interactive session titled
"How to Grow Your Margins Exponentially with WideFormat Printing." Johansen discussed how PSPs can leverage
wide-format printing to deliver impactful products to their
customers and high-margin products to their business.
Johansen's fi rst question to the group:
Q. Which client base is spending more on wide-format
purchases in 2018?
a. Healthcare
b. Advertising
c. Construction
d. Education
A. The answer is healthcare. Did you get it right? How are
you leveraging this market?
Johansen believes customer demand for diversity in
substrates is driving new opportunities. "There's a product for
virtually every application, and every surface is an art board,"
he said. "Substrates are a critical component in wide-format
manufacturing and economics."
Q. What's the average sell price across the US for wideformat output (price per square foot) at retail?
a. $4
b. $5
c. $6
d. $7
A. The answer is $7. Most printers aren't charging enough.
Q. Do you know what reasonable net profit your shop can
make from wide-format printing?
A. The answer is 60 percent. Take a look at your profits YTD
to see where you land.
Quickly and easily
adapt to change.
DigiMaxx® EnGage™
is an ideal solution for
changing messages
in a demanding retail
environment. Print
directly to the magnetic
receptive media and lay
on a preprinted magnetic
base for price, message,
or image changes.
change in your world.
MagnumMagnetics.com/engage | 800.258.0991 | sales@magnummagnetics.com
http://www.MagnumMagnetics.com/engage
Big Picture - August 2019
Table of Contents for the Digital Edition of Big Picture - August 2019
Big Picture - August 2019
Contents
Insight
Wide Angle
Upfront
Business + Management
Out-of-the-Box Out of Home
Print Buying: An Inside Look
R+D
Job Log
Big Picture - August 2019 - Intro
Big Picture - August 2019 - Big Picture - August 2019
Big Picture - August 2019 - Cover2
Big Picture - August 2019 - Contents
Big Picture - August 2019 - Insight
Big Picture - August 2019 - 3
Big Picture - August 2019 - Wide Angle
Big Picture - August 2019 - 5
Big Picture - August 2019 - Upfront
Big Picture - August 2019 - 7
Big Picture - August 2019 - 8
Big Picture - August 2019 - 9
Big Picture - August 2019 - 10
Big Picture - August 2019 - 11
Big Picture - August 2019 - 12
Big Picture - August 2019 - 13
Big Picture - August 2019 - Business + Management
Big Picture - August 2019 - 15
Big Picture - August 2019 - Out-of-the-Box Out of Home
Big Picture - August 2019 - 17
Big Picture - August 2019 - 18
Big Picture - August 2019 - 19
Big Picture - August 2019 - 20
Big Picture - August 2019 - 21
Big Picture - August 2019 - 22
Big Picture - August 2019 - 23
Big Picture - August 2019 - 24
Big Picture - August 2019 - 25
Big Picture - August 2019 - 26
Big Picture - August 2019 - 27
Big Picture - August 2019 - Print Buying: An Inside Look
Big Picture - August 2019 - 29
Big Picture - August 2019 - R+D
Big Picture - August 2019 - 31
Big Picture - August 2019 - 32
Big Picture - August 2019 - 33
Big Picture - August 2019 - 34
Big Picture - August 2019 - 35
Big Picture - August 2019 - Job Log
Big Picture - August 2019 - Cover3
Big Picture - August 2019 - Cover4
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