Big Picture - October 2019 - 2

insight

9000 Tries

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com

ail fast, fail often."

Last year, I did just that. I co-founded a mobile app designed for walking meetings.
Our team's mission was to encourage and allow business professionals to be healthy
and productive during the work day.
We were moving fast, and what seemed like failing, often. We were ready to
revolutionize the way people meet at work, but with little-to-no financial backing and full-time jobs
grasping for our attention, we had to move on.
I'm currently living in one of the largest tech startup cities in the world. I'm writing this next to Uber's
headquarters, and can hop on a Jump bike and arrive at Twitter, LinkedIn, Pinterest, and Airbnb within
minutes. These now household names were once tiny startups, failing fast, failing often. Fortunately for
them - and their investors - this strategy worked.
What are your thoughts on "fail fast, fail often?" Forbes calls it "foolish." Entrepreneur says it's all
hype. Inc. says drop the mantra altogether. But it comes up all the time, during keynote sessions at
industry events and in "how to start a startup" blogs. Heck, Thomas Edison failed 9000 times before his
lightbulb fi nally clicked.
Failure is simply defi ned as lack of success. If you're doing this day in and day out, it can be pretty
demoralizing. Trust me, I know. Although the app I worked on technically never succeeded, I don't
consider the time we spent on it a failure. We believed strongly in something and took a risk. I look back
on that time and am proud of what we accomplished with the resources we had. Maybe one day - and
9000 tries later - we'll "succeed."
If "fail fast, fail often" works for anyone, it's digital print shops. You can print new applications with
different colors and various sizes on rigid to roll media as fast and as often as you'd like with your
wide-format machines. To me, that's not failure, but experimentation - a positive and exciting venture
for your employees and your clients. So go ahead and experiment purposefully, reflect on what you've
learned, and fi nd the best way to create innovative prints and installs. I look forward to seeing, and
covering, your success.

Kelsey Johnson
Contributing Editor
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Rachel Nunziata, Matt Richart
Columnists
Brian Adam, Ryan Clark, Terry Corman,
Scott Crosby, Michelle Gobert,
Diana Herrera, Brian Hite,
Hayes Holzhauer, Kerry King,
Robert Kissel, Chris Laniak, Stan Lucas,
Craig Miller, Nicole Piach, Carmen Rad,
Gary Schellerer, Elaine Scrima,
Jon Sherman, Reed Silberman,
James Swanson, Mark Taylor, Luis Vivas
Editorial Advisory Board
SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Vernita Johnson
Directory and Classiﬁed/Account Executive
513/263-9313
vernita.johnson@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

October 2019

Murray Kasmenn
President
murray.kasmenn@stmediagroup.com
Christine Baloga
VP Marketing Operations and
Customer Acquisition

BY ADRIENNE PALMER
BIG PICTURE

Editor-in-Chief

@Adrienne_BigPic

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Big Picture - October 2019

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