Big Picture - October 2019 - 20

A DV E R T I S E M E N T

PACKAGING

High-quality prototypes and short runs
Every week, spot display (spot-display.com) processes thousands of square feet of corrugated
board into packaging, product, and presentation displays. A swissQprint flatbed printer takes care
of prototyping and short runs, mostly including varnish for finishing and special effects.

nyone who does business with
spot display is in professional
hands. Industrial designers,
media designers, packaging
technologists, and marketing experts are
on hand to look after customers and assist
with their display and packaging projects.
These generally begin with a design concept,
together with the items for display supplied
by the customer. According to customer
wishes, spot display will help with the design

and, in particular, handle the construction
design, including load tests. This project stage
tends to be a sticking point for agencies, so
the service comes as welcome relief for the
customer. What comes back is a basic sample
provided free of charge, together with its
design data for further development. At times,
this includes initial short runs for testing at
the point of sale or presenting at tradeshows.
Spot display does everything possible to work
out the optimum solution and eliminate errors
right from the start. This way, production and
deployment run smoothly at the end.

DIGITAL PRINTING FOR
SHORT RUNS
Spot display produces prototypes and short
runs with several designs or different contours
in-house and digitally, using a swissQprint
Impala flatbed printer and a digital cutter.
"Thanks to the rapid technology, we are
also very efficient with large formats and
higher quantities," asserts Susanne Paulsen,

marketing and design manager at spot display.
What she appreciates about Impala, in addition
to its efficiency, is the printer's precision. Also,
the simple handling and its powerful vacuum
that holds flat even the unruliest corrugated
board. A major additional benefit is the ability
to print varnish - and print it fast, thanks to
two varnish channels. "We no longer need
lamination film," notes Paulsen, "and having
fewer process steps is more effective."

EFFECT VARNISH
Digital prints are usually covered with a varnish
layer, matte or glossy; that's how they succeed
in resembling offset-produced and varnished
prints. The ink layer also provides a certain
degree of protection against abrasion. A very
popular option is spot varnish, in other words
partial printing of varnish for visual effects. "All
told, with Impala we have achieved an increase
in quality and expanded our offering of small
print runs and samples," adds Carsten Böttcher,
founder and managing director of spot display.
He sums up: "Impala is as reliable as I expect
it to be." Dealing with swissQprint felt good
right from the first contact - very professional.
Which is just the same as what customers
expect from spot display.
swissqprint.com

The swissQprint large-format printer range is on display at Printing United, Dallas, at booth #8845.

http://www.spot-display.com http://www.swissqprint.com

Big Picture - October 2019

Table of Contents for the Digital Edition of Big Picture - October 2019