Big Picture - October 2019 - 8
NEWS
BIG PICTURE
October 2019
History in the Making
HONOR ABLE MENTION
BE ST OF
WIDE
8
FORMAT
AWA R DS
Lenapehoking, New Amsterdam, New York City: The hustling and bustling city of
NYC, home to more than 8.5 million people today, has a history spanning hundreds of years; its first inhabitants were the Lenape native people, followed by
Dutch settlers in 1624. The city quickly flourished, becoming the second largest
city in the American colonies by 1760 and claiming the title of biggest city in the
Western hemisphere in 1810 with 202,589 residents, eventually growing into the
metropolis it is today.
Today, 85 Broad Street in Lower Manhattan (previously the heart of the early
Dutch settlement) is home to a staggering skyscraper the settlers of New Amsterdam couldn't have fathomed in their wildest dreams. During a recent revitalization
project, architectural design firm FX Collaborative concocted a way to pay tribute
to the building's history (A 400-year-old cobblestone-paved street still runs through
the lobby to this day!) with 31,000 square feet of print.
The firm enlisted PSP National Marker (nationalmarker.com) to craft extensive
sidewalk graphics depicting a map of New York City dating back to 1767. The
biggest challenge the shop faced was sizing the graphic to the massive site and
choosing the starting point: "Because we were surrounding the entire building, any
minute error would be multiplied by the large number of panels. Making matters
even worse was the fact that the building wasn't square, so multiple 'starting'
points were required," says Patrick Madigan, National Marker general manager.
The shop meticulously scaled the artwork, dividing the graphics into 625
individual 13 x 4-foot panels with orientation markers and an intricate numbering
system to aid installers. National Marker printed onto Jessup Manufacturing
Asphalt Art nonslip media with an Agfa Jeti Tauro H2500 press. Installation took
place in two phases over the course of a week, with the graphics withstanding the
daily foot traffic of thousands of pedestrians for more than five months. "With over
60 million visitors to NYC annually, it's likely that 10 million people viewed the
mural around 85 Broad Street," says Madigan.
http://www.nationalmarker.com
Big Picture - October 2019
Table of Contents for the Digital Edition of Big Picture - October 2019
Big Picture - October 2019
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Let’s Ride
Wrap Like a King Winners
The 2019 Women in Print Awards
R+D
Job Log
Big Picture - October 2019 - Intro
Big Picture - October 2019 - Big Picture - October 2019
Big Picture - October 2019 - Cover2
Big Picture - October 2019 - Contents
Big Picture - October 2019 - Insight
Big Picture - October 2019 - 3
Big Picture - October 2019 - Wide Angle
Big Picture - October 2019 - 5
Big Picture - October 2019 - 6
Big Picture - October 2019 - 7
Big Picture - October 2019 - Upfront
Big Picture - October 2019 - 9
Big Picture - October 2019 - 10
Big Picture - October 2019 - 11
Big Picture - October 2019 - 12
Big Picture - October 2019 - 13
Big Picture - October 2019 - 14
Big Picture - October 2019 - 15
Big Picture - October 2019 - 16
Big Picture - October 2019 - 17
Big Picture - October 2019 - Extreme Vinyl
Big Picture - October 2019 - 19
Big Picture - October 2019 - 20
Big Picture - October 2019 - 21
Big Picture - October 2019 - Let’s Ride
Big Picture - October 2019 - 23
Big Picture - October 2019 - 24
Big Picture - October 2019 - 25
Big Picture - October 2019 - 26
Big Picture - October 2019 - 27
Big Picture - October 2019 - 28
Big Picture - October 2019 - 29
Big Picture - October 2019 - Wrap Like a King Winners
Big Picture - October 2019 - 31
Big Picture - October 2019 - 32
Big Picture - October 2019 - 33
Big Picture - October 2019 - 34
Big Picture - October 2019 - 35
Big Picture - October 2019 - The 2019 Women in Print Awards
Big Picture - October 2019 - 37
Big Picture - October 2019 - 38
Big Picture - October 2019 - 39
Big Picture - October 2019 - 40
Big Picture - October 2019 - 41
Big Picture - October 2019 - 42
Big Picture - October 2019 - 43
Big Picture - October 2019 - 44
Big Picture - October 2019 - 45
Big Picture - October 2019 - 46
Big Picture - October 2019 - 47
Big Picture - October 2019 - 48
Big Picture - October 2019 - 49
Big Picture - October 2019 - R+D
Big Picture - October 2019 - 51
Big Picture - October 2019 - 52
Big Picture - October 2019 - 53
Big Picture - October 2019 - 54
Big Picture - October 2019 - 55
Big Picture - October 2019 - Job Log
Big Picture - October 2019 - Cover3
Big Picture - October 2019 - Cover4
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