Big Picture - November/December 2019 - 24

A DV E R T I S E M E N T

PULSE-POINT
Living and Breathing Print
Overall, the Acuity Ultra has fortified Impulse's
presence as a unique print service provider.
The press's massive format size, multi-roll
options, and impressive speed continue to
create new opportunities. "We have the ability
to profitably create exhibition graphics, pointof-purchase displays, high-value graphics,
art, and indoor backlit displays," Cachia says.
"Without question, the print quality of the
Acuity Ultra stands out from any potential
competitor in this segment."

THEY SHOOT; THEY SCORE ...
a 5 meter (197 inches) superwide UV press
featuring impressive cost-in-use for outputting
high-quality interior graphics and high-speed
exterior applications.

Impulse Graphic & Display
Solutions expands its client
base with the superwide
Acuity Ultra UV press.
TALENT AND TECHNOLOGY.
The secret to any company's successful business
strategy lands squarely in the heart of finding
the perfect balance of talent and technology. If
you can surround yourself with the best people
and the latest, most effective ways of doing
business, you win.
Alex Cachia believes this. As president of Impulse
Graphic & Display Solutions (impulsegds.com), he
lives it every day. The Mississauga, Ontario-based
provider of in-store retail signage and display
solutions has been meeting client expectations
since it opened its doors as Impulse Signs in 1976.
The company expanded in terms of scope and
equipment and, in 2014, rebranded as Impulse
Graphic & Display Solutions Inc.
With an emphasis on perfection, the Impulse
team will not sacrifice quality for anything.
That means finding the right opportunities
and equipment to chase perfection. Take
the company's recent expansion of its wideformat portfolio with Fujifilm's Acuity Ultra,

The Acuity Ultra offers increased size and
quality to make the production of superwide
graphics much more profitable. The newest
superwide UV printers from Fujifilm, the Acuity
Ultra Series is also available in a 3.2-meter (126
inches) version, where high-impact, nearphotographic quality is required.
With a 3.5 picoliter drop size ensuring the
highest possible quality, the grand-format
Acuity Ultra is ideal for the high-end indoor
display market, especially for luxury brands, with
quality rivaling litho output.
"With the Acuity Ultra, my team can handle all of
the expectations and demands of our clients with
great success," Cachia says.
For example, Impulse previously was limited
to printing on mostly rigid substrates. But with
the Acuity Ultra, this print service provider is
able to offer flexible grand-format application
options. With regard to shipping and packing
costs, the Impulse team also is able to offer
significant savings with respect to lighter
and more flexible substrates, which are also
recyclable. And because they don't have to
rely on outsourcing, the company is able to
maintain printing in-house, while experiencing
smaller set-up costs, decreased prep time, and
faster turnarounds.

Given its location in Mississauga, Canada, near
Toronto, outdoor ice rinks are plentiful, helping
Impulse build even more relationships that can
use its services.
"The 5 meter allows us to win even more work
with local ice rinks by letting them know we
have a larger footprint," Cachia says. "We are
able to print onto a flexible material that can be
applied to the ice for marketing and advertising
opportunities, which the local rinks do every
season. But with the Acuity Ultra, we can save
them time and money on their installations. We
have developed a strong business base within
the local ice rinks by printing onto flexible media
that is installed directly into the ice. The 5-meter
output off the Acuity Ultra reduces installation
time and costs."
With regard to Impulse's hospitality and food
service clients, volatile organic compounds'
(VOCs) impact on indoor air quality was a
regular topic of conversation prior to installing
their Acuity Ultra.
"With our previous press, we had to let the
rolls sit for upward of two days due to the
strong odors," Cachia says. "With the Acuity
Ultra, we no longer have that lengthy delay
in production."

fujifilminkjet.com/acuityultra
http://www.impulsegds.com http://www.fujifilminkjet.com/acuityultra
Big Picture - November/December 2019

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