Big Picture - November/December 2019 - 44

 The ability
to die cut
the material
allowed us to
focus light while
blocking out the
distant scenery,
resulting in
beautiful
typography
stretching
across the floor
as the day
progressed.
- BrittynDewerth,
ownerandcreative
director,Type
TwentySeven

A Welcome for All
THE CLIENT

BIG PICTURE

November/December 2019

#MYBIGPIC

44

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Cleveland International Film Festival
THE PLAYERS

Repros
Type Twenty Seven Design and Letterpress
Keith Berr Productions
TOOLS & SUPPLIES

* HP Latex 3000 Printer
* Mactac Imagin B-free Frosted Window Film JX5796MBF
* Mactac Imagin Roodle Removable Wall Graphics
RO628W54L100
* Mactac Macmark Mactransfer Application Tape
* Mactac Rebel Removable Multi-Print Media
RB528RW54L150
* Mactac Permacolor PermaFlex Textured Laminate PF6554
THE JOB

"Bienvenue" and "Willkommen" greeted more than 105,000
visitors as they entered Tower City Cinemas at the 2019
Cleveland International Film Festival, which promotes
artistically and culturally significant films. Organizers of the
43rd annual fest wanted to create a warm and inviting space for

attendees that aligned with this year's "Welcome" theme. They
looked to the team at Repros (reproscolor.com), a large-format
print service provider, as well as Type Twenty Seven Design
and Letterpress, a graphic design firm, to complete the project.
Brittyn Dewerth, owner and creative director of Type Twenty
Seven worked with Repros to create window, wall, and floor
graphics to transform the space. Filmmakers and attendees
passed graphics featuring images of people from many
countries with corresponding "welcome" text in the individual's
primary language. Keith Berr Productions, event photographer,
captured the photos. Floor graphics provided directional
indicators for guests while reinforcing the festival theme.
PRODUCTION
The team used Mactac Imagin B-free Frosted Window Film
JX5796MBF for the window graphics. For the walls, they
opted for Imagin Roodle Removable Wall Graphics
RO628W54L100 and Macmark Mactransfer Application Tape.
The directional floor graphics were imaged onto Rebel
Removable Multi-Print Media RB528RW54L150 and overlaid
with Permacolor PermaFlex Textured Laminate PF6554.
Repros printed all of the graphics using an HP Latex 3000.
The collaborative effort created a venue transformation,
spelling "welcome" in any language.



http://www.reproscolor.com

Big Picture - November/December 2019

Table of Contents for the Digital Edition of Big Picture - November/December 2019

Big Picture - November/December 2019
Insight
Wide Angle
Upfront
From the Shop Floor
Inner Circle
Preparing Your Print Shop for the Next Generation
Back Against the Wall
Corporate Inspiration
Instagrammable
Media for Interiors + Exteriors Showcase
R+D
Job Log
Big Picture - November/December 2019 - Intro
Big Picture - November/December 2019 - Big Picture - November/December 2019
Big Picture - November/December 2019 - Cover2
Big Picture - November/December 2019 - 1
Big Picture - November/December 2019 - Insight
Big Picture - November/December 2019 - 3
Big Picture - November/December 2019 - Wide Angle
Big Picture - November/December 2019 - 5
Big Picture - November/December 2019 - Upfront
Big Picture - November/December 2019 - 7
Big Picture - November/December 2019 - 8
Big Picture - November/December 2019 - 9
Big Picture - November/December 2019 - From the Shop Floor
Big Picture - November/December 2019 - 11
Big Picture - November/December 2019 - 12
Big Picture - November/December 2019 - 13
Big Picture - November/December 2019 - 14
Big Picture - November/December 2019 - 15
Big Picture - November/December 2019 - 16
Big Picture - November/December 2019 - 17
Big Picture - November/December 2019 - Inner Circle
Big Picture - November/December 2019 - 19
Big Picture - November/December 2019 - 20
Big Picture - November/December 2019 - 21
Big Picture - November/December 2019 - Preparing Your Print Shop for the Next Generation
Big Picture - November/December 2019 - 23
Big Picture - November/December 2019 - 24
Big Picture - November/December 2019 - 25
Big Picture - November/December 2019 - Back Against the Wall
Big Picture - November/December 2019 - 27
Big Picture - November/December 2019 - 28
Big Picture - November/December 2019 - 29
Big Picture - November/December 2019 - 30
Big Picture - November/December 2019 - 31
Big Picture - November/December 2019 - Corporate Inspiration
Big Picture - November/December 2019 - 33
Big Picture - November/December 2019 - Instagrammable
Big Picture - November/December 2019 - 35
Big Picture - November/December 2019 - Media for Interiors + Exteriors Showcase
Big Picture - November/December 2019 - 37
Big Picture - November/December 2019 - R+D
Big Picture - November/December 2019 - 39
Big Picture - November/December 2019 - 40
Big Picture - November/December 2019 - 41
Big Picture - November/December 2019 - 42
Big Picture - November/December 2019 - 43
Big Picture - November/December 2019 - Job Log
Big Picture - November/December 2019 - Cover3
Big Picture - November/December 2019 - Cover4
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