Big Picture - January/February 2020 - 18
January/February 2020
BIG PICTURE
18
The shop then prints the wrap in a vertical format like
wallpaper. They pre-assemble the panels ahead of time and
then tape them on the side of the truck as one giant panel.
"It allows us to keep alignment," says Palmer. "We have
15 employees in the shop. Three or four at a time set the
panels, and then one employee will adhere each panel on
one whole side."
Palmer Signs then makes sure everything is detailed.
The team does a walk around the truck to make sure all the
areas are final. They'll add a gloss or matte to any recessed
areas and then wash, clean, and wipe down everything.
They then take high-resolution photos with an "expensive"
camera and lens and "it makes all the difference in the world
because social media is how customers see your work." They
sometimes even create videos. "It's great for the client
because they're promoting and then you're promoting
yourself," says Palmer.
The final step: the walkaround with the client. "They were
beyond ecstatic," says Palmer.
"Edgar said, 'This truck is the most unique food truck in our
area,' and he was excited about that, and it made me feel good
coming from someone literally in the business. It's what he
wanted, and we were able to capture that - to me, that's success."
But what if there are changes from the client once the
wrap has been installed? "It depends on what it is," says
Palmer. "I make a joke about it. I tell them the time to look at
things is in design, not when it's on the side of the truck
because we can fix it here, not later."
Palmer says food trucks aren't a money-maker for the
business because they take a lot of time. "A food truck costs
$5000-6000, but I could print and install four vehicles for $2400
bucks a piece in the same amount of time. We do them because
they're giant moving billboards for us." With the attention to
design detail and traveling ads all over Cali, Palmer Signs just
might hit 200 food trucks by the end of 2020.
Big Picture - January/February 2020
Table of Contents for the Digital Edition of Big Picture - January/February 2020
Big Picture - January/February 2020
Insight
Wide Angle
Upfront
Outside the Gamut
Step-by-Step: Wrap and Roll
Ideas: 2020 Vision
R+D
Explorer
Big Picture - January/February 2020 - Big Picture - January/February 2020
Big Picture - January/February 2020 - Cover2
Big Picture - January/February 2020 - 1
Big Picture - January/February 2020 - Insight
Big Picture - January/February 2020 - 3
Big Picture - January/February 2020 - Wide Angle
Big Picture - January/February 2020 - 5
Big Picture - January/February 2020 - Upfront
Big Picture - January/February 2020 - 7
Big Picture - January/February 2020 - 8
Big Picture - January/February 2020 - 9
Big Picture - January/February 2020 - 10
Big Picture - January/February 2020 - 11
Big Picture - January/February 2020 - Outside the Gamut
Big Picture - January/February 2020 - 13
Big Picture - January/February 2020 - Step-by-Step: Wrap and Roll
Big Picture - January/February 2020 - 15
Big Picture - January/February 2020 - 16
Big Picture - January/February 2020 - 17
Big Picture - January/February 2020 - 18
Big Picture - January/February 2020 - Ideas: 2020 Vision
Big Picture - January/February 2020 - 20
Big Picture - January/February 2020 - 21
Big Picture - January/February 2020 - 22
Big Picture - January/February 2020 - 23
Big Picture - January/February 2020 - 24
Big Picture - January/February 2020 - 25
Big Picture - January/February 2020 - 26
Big Picture - January/February 2020 - 27
Big Picture - January/February 2020 - 28
Big Picture - January/February 2020 - 29
Big Picture - January/February 2020 - 30
Big Picture - January/February 2020 - 31
Big Picture - January/February 2020 - 32
Big Picture - January/February 2020 - 33
Big Picture - January/February 2020 - R+D
Big Picture - January/February 2020 - 35
Big Picture - January/February 2020 - 36
Big Picture - January/February 2020 - 37
Big Picture - January/February 2020 - 38
Big Picture - January/February 2020 - 39
Big Picture - January/February 2020 - Explorer
Big Picture - January/February 2020 - Cover3
Big Picture - January/February 2020 - Cover4
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