contents MARCH 2020 | VOLUME 25, NUMBER 2 COLUMNS 2 Insight Past the perks. 16 Beyond Décor Redefine your value proposition. 18 Business + Management Across the board. DEPARTMENTS 4 Wide Angle Raising the dead. 6 Upfront News and noteworthy. 20 To SEG or Not to SEG By Mike Horsten Silicon Edge Graphics have been utilized for decades in Europe, so why are they just now becoming popular in North America? Learn why this application is digitally printed textiles. The latest tech, products, and supplies. Smashing Competition 40 Job Log By Adrienne Palmer A winning art design turned wall graphic helps a communication company share their message. McGowans Print has long been on the forefront of technology, and they're at it again with their wide-format 3D-printing capabilities. The shop has been able to seamlessly combine 2D and 3D printing in a way that's wowing customers. Could you do the same? ON THE COVER A 3D-printed Hulk produced by McGowans Print in Dublin, Ireland, bursts onto the scene, combining the magic of 2D and 3D printing. BIGPICTURE.NET constantly trending and how to best pair it with 26 32 R+D 1http://www.BIGPICTURE.NET