Big Picture - March 2020 - 10
MIKE SANDERS, director of printable textiles and finishing
BIG PICTURE
March 2020
technology, TVF, led attendees through Gerber's microfactory, beginning with the Kornit Presto digital direct-to-fabric
printer. The machine printed onto TVF Linen Cotton Canvas,
Organic Sateen, and Basket Weave Canvas and the media
was cut on the GerberCutter Z1. Gerber employees sewed the
material to create a pillowcase and then stuffed pillows for
the final product.
"In the old days, printing for the furniture market was all
done through screen," said Sanders. "With no screen, it
changes the industry. Customization is the real driver of this."
He agreed with Nava that e-commerce has affected everything because printers are selling direct to the customer.
Sanders said a designer who has their own original artwork
can design prints for an entire house, and that is a "one off
that no one else has." The opportunities for prints inside a
home are expansive, but popular examples include curtains,
couch and chair cushions, pillows, carpet, bedding, drapes
and lamp shades. "What has been for the apparel industry is
now for home furnishings," said Sanders. "If you get into this
market now, you will be the leader."
600%
It costs 600 percent more to acquire a new customer than it does to retain an
existing customer.
Source: Scott Wozniak, CEO, Swoz Leadership, at SGIA's ThreadX in a session on making clients raving fans as opposed to satisfied customers.
Raving fans buy more often, pay full price, and tell others to buy from you.
10
Big Picture - March 2020
Table of Contents for the Digital Edition of Big Picture - March 2020
Big Picture - March 2020
Insight
Wide Angle
Upfront
Beyond Décor
Business + Management
To SEG or Not to SEG
Smashing Competition
R+D
Job Log
Big Picture - March 2020 - Big Picture - March 2020
Big Picture - March 2020 - Cover2
Big Picture - March 2020 - 1
Big Picture - March 2020 - Insight
Big Picture - March 2020 - 3
Big Picture - March 2020 - Wide Angle
Big Picture - March 2020 - 5
Big Picture - March 2020 - Upfront
Big Picture - March 2020 - 7
Big Picture - March 2020 - 8
Big Picture - March 2020 - 9
Big Picture - March 2020 - 10
Big Picture - March 2020 - 11
Big Picture - March 2020 - 12
Big Picture - March 2020 - 13
Big Picture - March 2020 - 14
Big Picture - March 2020 - 15
Big Picture - March 2020 - Beyond Décor
Big Picture - March 2020 - 17
Big Picture - March 2020 - Business + Management
Big Picture - March 2020 - 19
Big Picture - March 2020 - To SEG or Not to SEG
Big Picture - March 2020 - 21
Big Picture - March 2020 - 22
Big Picture - March 2020 - 23
Big Picture - March 2020 - 24
Big Picture - March 2020 - 25
Big Picture - March 2020 - Smashing Competition
Big Picture - March 2020 - 27
Big Picture - March 2020 - 28
Big Picture - March 2020 - 29
Big Picture - March 2020 - 30
Big Picture - March 2020 - 31
Big Picture - March 2020 - R+D
Big Picture - March 2020 - 33
Big Picture - March 2020 - 34
Big Picture - March 2020 - 35
Big Picture - March 2020 - 36
Big Picture - March 2020 - 37
Big Picture - March 2020 - 38
Big Picture - March 2020 - 39
Big Picture - March 2020 - Job Log
Big Picture - March 2020 - Cover3
Big Picture - March 2020 - Cover4
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