Big Picture - March 2020 - 14

A DV E R T I S E M E N T

True Color Management Requires
Device Calibration, ICC Profiles
Color management on your wideformat device is only as good as
its calibration and ICC profile.
Every Fluid Color UV printer ships
with custom Media Presets built
exclusively for your machine using
either Caldera or Onyx RIPs. So why
do many operations not achieve
the color they desire on their wideformat digital printers?
The ICC profiles contained in the Media
Presets many digital printers are using today
do not accurately describe how their printer
actually prints. When the ICC profile accurately describes how your printer prints, color
management works. When it does not, it fails.
Error in. Error out.
The problem many digital wide-format
printing operations face is they are running
jobs with generic or canned Media Presets.
That's because many wide-format printing
companies and their operators actually do not
have the time to create custom Media Presets
with custom ICC Profiles for their machines
or the knowledge or training to do so. They
also may not have a Spectrophotometer or
the software needed to create custom Media
Presets for their machines. On top of that, very
few device manufacturers make the effort to
provide any Media Preset options other than
canned Media Presets.
FLUID COLOR IS DIFFERENT.
Every Fluid Color UV wide-format printer is
first calibrated to a state of optimum print
performance and then characterized to create
a custom ICC profile for your machine by Fluid
Color experts for use with the RIP solution
confirmed by the customer
Media Presets are created for three different print modes that cover up to 95 percent
of production needs: Higher quality/higher
resolution, production/medium resolution,
and low resolution for highest speed outputs.

Before a new Fluid Color flatbed, roll-toroll, or hybrid wide-format printer leaves our
Kentucky warehouse and Customer Experience
Center on its way to a customer, Media Presets
are created for installation on the RIP during
machine installation, permitting immediate
achievement of effective and accurate color.
Your Fluid Color UV printer is fully optimized
for producing color that will not only satisfy
your operators (because they won't feel as inclined to tweak or tinker with the calibrations),
but also thrill your customers with its color
and quality. It will print consistently, at lower
ink and media consumptions than you might
expect for an affordable wide-format solution.
Due to the nature of UV curable printing,
in which the print is cured as soon as the ink
is dropped, there is very little interaction between the ink and the media. As such, the need
for multiple Media Presets built exclusively for
many media types is of marginal value. That's
why the three Media Presets we create for Fluid
Color's HandTop wide-format printers - high,
medium, and low - accommodates most job
applications that an operation undertakes.
Fluid Color printers are of an elegantly
simple design, engineered to print reliably, day
in and day out, with minimal downtime. And
if service is ever needed, it is easy to perform
quickly and inexpensively. Plus, Fluid Color

technicians are readily available across the
country to respond promptly and professionally on site or on the phone.
The machines are intentionally not overly
complicated, but rather engineered for companies who need dependable, high-quality
printing at an affordable cost, with only modest routine maintenance that would be performed on any wide-format UV machine.
Fluid Color's RF series flatbed and RH
Series hybrid UV printers are now available in
new Turbo models that feature exciting Ricoh
Gen6 printhead technology with speed, accuracy, and quality that give sign and graphics
shops a leg up on their competition with their
stellar performance. Plus, Fluid Color is paving
the way in UV inkjet roll-to-roll technology
with its Z126R Turbo single/double roll printing
system also manufactured by HandTop.

fluidcolor.com

http://www.fluidcolor.com

Big Picture - March 2020

Table of Contents for the Digital Edition of Big Picture - March 2020