Big Picture - March 2020 - 24

BIG PICTURE

March 2020

corners. Now apply the same principle to the bottom, starting
with Bottom C and then Bottom D corner.
After this is done, you can slowly push the silicon edge
from both sides to the center and finish it off with the last little
part in the middle. If you didn't put tension on the fabric, it will
look great. If you have wrinkles, just pull them out and try
again. Remember, you never end in the corner but always at
the longest side of your frame. Complicated? You'll get the feel
for it soon. And if it goes wrong the first time, don't panic -
just try again. If you only occasionally make frames, there's a
new solution in the market with the silicon grip already in the
frame. The only thing you need to do is push the fabric into
the cavity with a credit card or special tool. Super easy for
that one-off frame.
When I started creating SEG displays, we had only two
frame types: thick or thin. Now, we have so many different
types it's impossible to list them all. The options range from
single to double sided, curved, one and two-sided LED
lightboxes, cubes, and so many more.

24

There are a few options:
* Sewing by hand with a professional machine with
one or two needles
* Using a fully automatic sewing machine with a
conveyer belt
* Easy peel-and-stick adhesive Keder tape
* A Keder you can hammer into place
All of these can be found in silicone, PVC, and even
bio plastics.
Once the Keder edge is mounted on the fabric, it's time to
mount it into the cavity of the aluminum extrusion. These
extrusions can be found at all the large sign and display
hardware vendors, or you can get them custom sized.
The most important tip here is how to mount the image
correctly. You need to start on the correct side of the frame. If
the frame is labeled Top A&B and Bottom C&D for each
corner, then you would start mounting about four to 10 inches
on side Top A to the right and make sure there's no tension.
Then move over to the Top B side and do the same four to 10
inches to the left. If the frame is really large, expand your
reach to approximately 25 percent of the total length. Now do
the same for the Top A and Top B going down to C and D

APPLY IT
As frames became more evolved, so did the application arena.
Today, frames are no longer only used in retail, but in
exhibition graphics, home decoration, and sporting events.
The textile SEG frame is here to stay. I even have some
frames in my house.
The biggest benefit for any PSP entering the market is you
already have the sales contacts. For example, office supply
stores are interested in lowering their cost structure all the
time; supermarkets like to make special areas for fresh food.
Create a frame and structure that will work for them to create
a long-lasting relationship with you.
Textiles are popular among PSPs because they're
recyclable and easy to transport; production cost is now much
lower, creating a greater ROI. With all the tools you have at
your disposal - like the automated sewing machine - you can
become a pro in no time. Most corporations and consumers
have sustainability ranked high on their agendas; textile SEG
frames contribute to this goal. Digitally printed textiles paired
with SEG frames will not only be a product you'll love to
make, but one you'll love to sell.
Big Picture - March 2020

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