Big Picture - March 2020 - 28
March 2020
BIG PICTURE
28
McGowans Prints
proves retail is
not dead with a
life-size 3D-printed
Spiderman and
oversized 3D-printed
headphones at
EuroShop 2020.
McGowans Print (mcgowansprint.com) in Dublin, Ireland,
has done just this. The large-format print shop purchased a
Massivit 1800 wide-format 3D printer in August 2018, and has
been pairing 2D and 3D ever since. "Every customer we have
wants to differentiate themselves from their competitors, and
we felt the Massivit would allow us to offer that differential,"
says Dave Fogarty, marketing manager, McGowans Print. "It
didn't hurt that it was a really cool-looking machine producing
fantastic products."
Being able to offer 3D prints alongside their 2D wide-format services has set the shop apart from their competitors. "It
allows us to offer brand managers and marketers the element
every brand desires: uniqueness," he says. "It provides a
pathway for new clients into our business where we can
introduce them to the rest of our services, and it gives our
existing clients another reason to stay with us. We've never
really sat still when it comes to new technology; we're always
looking for the next thing to excite us and our customers."
This mantra has been instilled in the 100-plus-employee
company by the owner, Mal McGowan. "When he saw the
Massivit, he knew he had to bring it to Dublin as he could
immediately see how it would add value to our existing
offering," says Fogarty.
Adding the new machine to the completely 2D print
shop did present some challenges, so McGowans hired a 3D
print expert, Bruno Pinheiro, product designer, "all the way
from Brazil, whose talent and knowledge has been vital in
making this project the success it has become for us," says
Fogarty. "We also partnered with a company called 3D
Eclipse that has been producing three-dimensional, experiential print projects for several years in Ireland and again
has been instrumental."
Training and education were needed for McGowans
customers, as well. "We had to introduce the possibilities of
3D print or additional 3D protected elements to our existing
customers, but once they saw the results, they also recognized
the possibilities and embraced them," says Fogarty. "By
showcasing the resulting projects, we were able to attract new
customers and convert existing customers to using 3D as part
of their projects. Who wouldn't welcome the addition of
something that makes anything you can imagine possible?"
http://www.mcgowansprint.com
http://www.mcgowansprint.com
Big Picture - March 2020
Table of Contents for the Digital Edition of Big Picture - March 2020
Big Picture - March 2020
Insight
Wide Angle
Upfront
Beyond Décor
Business + Management
To SEG or Not to SEG
Smashing Competition
R+D
Job Log
Big Picture - March 2020 - Big Picture - March 2020
Big Picture - March 2020 - Cover2
Big Picture - March 2020 - 1
Big Picture - March 2020 - Insight
Big Picture - March 2020 - 3
Big Picture - March 2020 - Wide Angle
Big Picture - March 2020 - 5
Big Picture - March 2020 - Upfront
Big Picture - March 2020 - 7
Big Picture - March 2020 - 8
Big Picture - March 2020 - 9
Big Picture - March 2020 - 10
Big Picture - March 2020 - 11
Big Picture - March 2020 - 12
Big Picture - March 2020 - 13
Big Picture - March 2020 - 14
Big Picture - March 2020 - 15
Big Picture - March 2020 - Beyond Décor
Big Picture - March 2020 - 17
Big Picture - March 2020 - Business + Management
Big Picture - March 2020 - 19
Big Picture - March 2020 - To SEG or Not to SEG
Big Picture - March 2020 - 21
Big Picture - March 2020 - 22
Big Picture - March 2020 - 23
Big Picture - March 2020 - 24
Big Picture - March 2020 - 25
Big Picture - March 2020 - Smashing Competition
Big Picture - March 2020 - 27
Big Picture - March 2020 - 28
Big Picture - March 2020 - 29
Big Picture - March 2020 - 30
Big Picture - March 2020 - 31
Big Picture - March 2020 - R+D
Big Picture - March 2020 - 33
Big Picture - March 2020 - 34
Big Picture - March 2020 - 35
Big Picture - March 2020 - 36
Big Picture - March 2020 - 37
Big Picture - March 2020 - 38
Big Picture - March 2020 - 39
Big Picture - March 2020 - Job Log
Big Picture - March 2020 - Cover3
Big Picture - March 2020 - Cover4
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